{"id":23395,"date":"2023-02-08T07:30:08","date_gmt":"2023-02-08T06:30:08","guid":{"rendered":"https:\/\/fonvirtual.com\/en\/?p=23395"},"modified":"2026-07-28T18:48:51","modified_gmt":"2026-07-28T16:48:51","slug":"kpis-indicators-sales","status":"publish","type":null,"link":"https:\/\/fonvirtual.com\/en\/blog\/kpis-indicators-sales\/","title":{"rendered":"The KPIs that every sales manager should know"},"content":{"rendered":"<style id=\"fv-tb-hide\">.et_pb_row_inner_1_tb_body,.et_pb_image_0_tb_body{display:none!important}<\/style>\n<div id=\"fv-meta-share\" style=\"position:relative;background:#fff;border:1px solid #ececf1;border-radius:12px;box-shadow:0 4px 18px rgba(20,20,60,0.05);padding:16px 18px;margin:0 0 24px 0;max-width:760px;font-family:inherit;\">\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:13px;\"><a href=\"https:\/\/fonvirtual.com\/en\/profile-of-emma-smith\/\" style=\"display:inline-flex;align-items:center;gap:10px;text-decoration:none;\"><img 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if(rtEl){ var cur2=rtEl.textContent.trim(); if(!cur2||cur2==='\u2014'){ var cont=document.querySelector('.et_pb_post_content')||document.querySelector('.entry-content')||document.querySelector('article'); var words=0; if(cont){ var c=cont.cloneNode(true); c.querySelectorAll('[id^=\"fv-\"]').forEach(function(n){n.remove();}); words=(c.textContent||'').trim().split(\/\\s+\/).filter(Boolean).length; } var mins=Math.max(1,Math.round(words\/220)); rtEl.textContent=mins+' min read'; } } } if(document.readyState==='loading') document.addEventListener('DOMContentLoaded',run); else run(); })(); <\/script><\/p>\n<div id=\"fv-featured-img\" style=\"margin:0 0 26px;\"><img decoding=\"async\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/02\/kpi-indicadores.jpg\" alt=\"kpis-indicators\" style=\"width:100%;height:auto;border-radius:12px;display:block;\" \/><\/div>\n<div id=\"fv-resumen-ia\" style=\"position:relative;background:#fff;border:1px solid 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hit send.<\/div>\n<div style=\"display:flex;flex-wrap:wrap;gap:10px;padding-left:8px;\"><a data-ai=\"https:\/\/chatgpt.com\/?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#12a37f;display:inline-block;\"><\/span>ChatGPT<\/a><a data-ai=\"https:\/\/claude.ai\/new?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#d97757;display:inline-block;\"><\/span>Claude<\/a><a data-ai=\"https:\/\/www.perplexity.ai\/search?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#1fb8a6;display:inline-block;\"><\/span>Perplexity<\/a><\/div>\n<div style=\"font-size:11.5px;color:#9a9aae;margin:14px 0 0;padding-left:8px;\">Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account<\/div>\n<\/div>\n<p><script> (function(){ var card=document.getElementById('fv-resumen-ia'); if(!card)return; var h1=document.querySelector('article h1')||document.querySelector('h1'); var title=h1?h1.textContent.trim():document.title.replace(\/\\s*[|\\-\u2013\u2014].*$\/,'').trim(); var link=window.location.href; var enc=encodeURIComponent('Summarize this article from the Fonvirtual blog. Title: \u00ab'+title+'\u00bb. Link: '+link); card.querySelectorAll('a[data-ai]').forEach(function(a){a.href=a.getAttribute('data-ai')+enc;}); })(); <\/script><\/p>\n<h2><span style=\"font-weight: 400;\">What are KPIs?<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">KPIs or Key Performance Indicators are key performance indicators that are used to measure the success of a company in different areas, such as production, finance, customer service or the sales department. Knowing these indicators allows us to know the state of our company at a given moment and helps us make strategic decisions to improve its performance.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Why are sales KPIs important?<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">In the sales area, KPIs allow us to know the performance of our team and help us identify areas for improvement and solve problems as soon as they occur.<\/span> <span style=\"font-weight: 400;\">In addition, they help us set clear goals and measure progress toward them. By knowing our KPIs, we can set realistic and achievable goals, which will allow us to improve our performance and increase our sales.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">What sales KPIs should sales managers know?<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">Quite frequently our customer service receives inquiries from managers of different areas in relation to the possibilities of obtaining statistical data from their service.<\/span> <span style=\"font-weight: 400;\">As it is a service that, in addition to companies, is used by large <\/span><a href=\"https:\/\/fonvirtual.com\/en\/call-center-software\/\"><span style=\"font-weight: 400;\">call centers<\/span><\/a><span style=\"font-weight: 400;\">, we have a statistical system that offers a huge amount of data and that can also be exported to a spreadsheet or software such as <\/span><a href=\"https:\/\/fonvirtual.com\/en\/crm-cti-integration\/google-data-studio\/\"><span style=\"font-weight: 400;\">Looker Studio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">However, on many occasions, it is better to have 4 or 5 very simple and well-recognized indicators that we can later develop based on a specific dimension.<\/span> <span style=\"font-weight: 400;\">There are different KPIs that can be useful in the sales area, the most basic are usually:<\/span> <\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Number of sales opportunities generated: measures the number of sales opportunities that are identified by the team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales conversion rate: measures the number of sales opportunities that are converted into effective sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average Order Value: Measures the average value of each order placed by the sales team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales target achievement rate: measures the number of sales targets that are achieved by the team.<\/span><\/li>\n<\/ul>\n<p> <span style=\"font-weight: 400;\">These sales indicators are usually the simplest to know since they are aggregated data, given their simplicity they can only offer us information on the general progress of the business, but they will be of little help for decision making.<\/span> <span style=\"font-weight: 400;\">We will extract the true valuable information if we achieve that the company&#8217;s information systems are capable, at least, of providing said data disaggregated for different dimensions.<\/span> <span style=\"font-weight: 400;\">For example, one of the advantages of the Fonvirtual service is that, as it is a multi-channel communications system (that is, it manages calls from different types of numbers to instant messaging) and also integrates with the company&#8217;s CRM, it allows determine the <\/span><b>initial contact channel of the potential client<\/b><span style=\"font-weight: 400;\"> so that we can break down the previous metrics for these channels, knowing which ones work best and promoting them.<\/span> <span style=\"font-weight: 400;\">Another possible dimension may be to know the basic KPIs but broken down by the agent in charge of that lead or by agent who has attended to that possible client at some point, in organizations where the client can contact several times and is not always attended by the same person. .<\/span> <span style=\"font-weight: 400;\">Continuing with the distinction by agent, in the cases of recurring purchase customers where customer service can be a very important element of the commercial department, we must take into account KPIs of the type<\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer retention rate: measures the number of customers who return to make purchases from the company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quantity\/value of orders per customer: measures how many times a customer places an order with the company.<\/span><\/li>\n<\/ul>\n<p> <span style=\"font-weight: 400;\">In summary, knowing and measuring these KPIs will help us to understand the performance of our sales team and will allow us to identify areas for improvement. This will allow us to increase our sales and improve our overall performance.<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23396 size-medium aligncenter\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/02\/kpi-indicadores-analisis-300x282.jpg\" alt=\"kpi-indicators\" width=\"300\" height=\"282\" \/> <\/p>\n<h2><span style=\"font-weight: 400;\">How can Fonvirtual help measure and improve these KPIs?<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">Fonvirtual offers a multi-channel virtual switchboard that integrates with the company&#8217;s information systems, such as CRM. This allows our agents to have all the necessary information about our customers in one place and improve our customer service. Thanks to this integration, we can measure and monitor our sales KPIs effectively. In addition, all of this helps us improve our lead-to-customer conversion rate and increase our retention rate.<\/span> <span style=\"font-weight: 400;\">In short, Fonvirtual helps us measure and monitor our sales KPIs, which allows us to make strategic decisions and improve our performance in the sales area. 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ChatGPTClaudePerplexity Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account What are KPIs? 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