{"id":23368,"date":"2023-01-04T11:49:18","date_gmt":"2023-01-04T10:49:18","guid":{"rendered":"https:\/\/fonvirtual.com\/en\/?p=23368"},"modified":"2026-07-28T18:48:56","modified_gmt":"2026-07-28T16:48:56","slug":"customer-journey","status":"publish","type":null,"link":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/","title":{"rendered":"Keys to improving your company&#8217;s customer journey"},"content":{"rendered":"<style id=\"fv-tb-hide\">.et_pb_row_inner_1_tb_body,.et_pb_image_0_tb_body{display:none!important}<\/style>\n<div id=\"fv-meta-share\" style=\"position:relative;background:#fff;border:1px solid #ececf1;border-radius:12px;box-shadow:0 4px 18px rgba(20,20,60,0.05);padding:16px 18px;margin:0 0 24px 0;max-width:760px;font-family:inherit;\">\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:13px;\"><a href=\"https:\/\/fonvirtual.com\/en\/profile-of-emma-smith\/\" style=\"display:inline-flex;align-items:center;gap:10px;text-decoration:none;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2024\/01\/Emma_Smith_Profile-1-1-150x150.jpg\" alt=\"Emma Smith\" width=\"42\" height=\"42\" style=\"width:42px;height:42px;border-radius:50%;object-fit:cover;display:block;flex-shrink:0;border:1px solid #ececf1;\"\/><span style=\"font-size:13.5px;color:#1a1a2e;font-weight:600;\">Emma Smith<\/span><\/a><a href=\"https:\/\/www.linkedin.com\/in\/emma-smith-fnv\/\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Emma Smith's LinkedIn profile\" title=\"View Emma Smith's LinkedIn profile\" style=\"display:inline-flex;align-items:center;justify-content:center;width:24px;height:24px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0a66c2;text-decoration:none;flex-shrink:0;\"><svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.13 1.45-2.13 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28ZM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13ZM7.12 20.45H3.56V9h3.56v11.45Z\"\/><\/svg><\/a><span style=\"width:1px;height:18px;background:#ececf1;\"><\/span><span style=\"display:inline-flex;align-items:center;gap:6px;font-size:13px;color:#6b6b7e;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#9a9aae\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;flex-shrink:0;\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18M8 3v4M16 3v4\"\/><\/svg><span id=\"fv-ms-date\">\u2014<\/span><\/span><span style=\"display:inline-flex;align-items:center;gap:6px;font-size:13px;color:#6b6b7e;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#9a9aae\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;flex-shrink:0;\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg><span id=\"fv-ms-readtime\">\u2014<\/span><\/span><span style=\"margin-left:auto;\"><button id=\"fv-share-btn\" type=\"button\" onclick=\"var t=document.title,l=location.href,p=document.getElementById('fv-share-panel');if(navigator.share){navigator.share({title:t,text:t,url:l}).catch(function(){});}else if(p){p.style.display=(p.style.display==='none')?'block':'none';}\" style=\"display:inline-flex;align-items:center;gap:7px;background:transparent;color:#2b2f3a;border:1px solid #dcdce4;border-radius:24px;font-size:13px;font-weight:600;padding:9px 18px;line-height:1;cursor:pointer;font-family:inherit;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b2f3a\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;\"><circle cx=\"18\" cy=\"5\" r=\"3\"\/><circle cx=\"6\" cy=\"12\" r=\"3\"\/><circle cx=\"18\" cy=\"19\" r=\"3\"\/><path d=\"M8.6 13.5l6.8 4M8.6 10.5l6.8-4\"\/><\/svg>Share<\/button><\/span><\/div>\n<div id=\"fv-share-panel\" style=\"display:none;margin-top:14px;padding-top:14px;border-top:1px solid #f0f0f4;text-align:right;\">\n<div style=\"display:inline-flex;flex-wrap:wrap;align-items:center;gap:9px;justify-content:center;\"><a data-share=\"x\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on X\" href=\"#\" onclick=\"window.open('https:\/\/twitter.com\/intent\/tweet?text='+encodeURIComponent(document.title)+'\\x26url='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0f0f17;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24h-6.66l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231 5.45-6.231Zm-1.161 17.52h1.833L7.084 4.126H5.117l11.966 15.648Z\"\/><\/svg><\/a><a data-share=\"fb\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on Facebook\" href=\"#\" onclick=\"window.open('https:\/\/www.facebook.com\/sharer\/sharer.php?u='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#1877f2;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M24 12.07C24 5.4 18.63 0 12 0S0 5.4 0 12.07C0 18.1 4.39 23.1 10.13 24v-8.44H7.08v-3.49h3.05V9.41c0-3.02 1.79-4.69 4.53-4.69 1.31 0 2.68.24 2.68.24v2.97h-1.51c-1.49 0-1.96.93-1.96 1.89v2.27h3.33l-.53 3.49h-2.8V24C19.61 23.1 24 18.1 24 12.07Z\"\/><\/svg><\/a><a data-share=\"li\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on LinkedIn\" href=\"#\" onclick=\"window.open('https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0a66c2;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.13 1.45-2.13 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28ZM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13ZM7.12 20.45H3.56V9h3.56v11.45Z\"\/><\/svg><\/a><a data-share=\"wa\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on WhatsApp\" href=\"#\" onclick=\"window.open('https:\/\/api.whatsapp.com\/send?text='+encodeURIComponent(document.title)+'%20'+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#25d366;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M12.04 2C6.58 2 2.13 6.45 2.13 11.91c0 1.75.46 3.45 1.32 4.95L2 22l5.25-1.38c1.45.79 3.08 1.21 4.79 1.21 5.46 0 9.91-4.45 9.91-9.91S17.5 2 12.04 2Zm5.8 14.06c-.24.68-1.4 1.3-1.93 1.34-.49.04-.95.21-3.2-.67-2.69-1.06-4.4-3.8-4.54-3.98-.13-.18-1.08-1.44-1.08-2.74s.68-1.95.92-2.21c.24-.27.53-.34.71-.34.18 0 .35 0 .5.01.16.01.38-.06.59.45.24.57.81 1.97.88 2.11.07.14.12.3.02.48-.09.18-.14.3-.27.45-.13.16-.28.34-.4.46-.13.13-.27.28-.12.55.15.27.66 1.1 1.42 1.78.98.87 1.8 1.14 2.07 1.27.27.13.43.11.59-.07.16-.18.68-.79.86-1.06.18-.27.36-.22.61-.13.25.09 1.59.75 1.86.89.27.13.45.2.52.31.07.11.07.64-.17 1.32Z\"\/><\/svg><\/a><button id=\"fv-copy-btn\" type=\"button\" onclick=\"var n=document.getElementById('fv-copy-label');if(navigator.clipboard){navigator.clipboard.writeText(location.href).then(function(){if(n){var s=n.textContent;n.textContent='Copied \u2713';setTimeout(function(){n.textContent=s;},2000);}});}return false;\" style=\"display:inline-flex;align-items:center;gap:7px;background:#fff;color:#2b2f3a;border:1px solid #dcdce4;border-radius:24px;font-size:12.5px;font-weight:600;padding:9px 14px;line-height:1;cursor:pointer;font-family:inherit;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b2f3a\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;\"><path d=\"M10 13a5 5 0 0 0 7 0l3-3a5 5 0 0 0-7-7l-1 1\"\/><path d=\"M14 11a5 5 0 0 0-7 0l-3 3a5 5 0 0 0 7 7l1-1\"\/><\/svg><span id=\"fv-copy-label\">Copy link<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<p><script> (function(){ function run(){ var root=document.getElementById('fv-meta-share'); if(!root) return; var months=['January','February','March','April','May','June','July','August','September','October','November','December']; function fmtDate(s){ try{ var d=new Date(s); return months[d.getMonth()]+' '+d.getDate()+', '+d.getFullYear(); }catch(e){ return ''; } } var dateEl=document.getElementById('fv-ms-date'); if(dateEl){ var cur=dateEl.textContent.trim(); if(!cur||cur==='\u2014'){ var t=document.querySelector('time[datetime]'); if(t){ dateEl.textContent=fmtDate(t.getAttribute('datetime')); } else { var apiLink=document.querySelector('link[rel*=\"api.w.org\"]'); if(apiLink){ var apiRoot=apiLink.getAttribute('href')||''; var slug=window.location.pathname.replace(\/\\\/+$\/,'').split('\/').pop(); fetch(apiRoot+'wp\/v2\/posts?slug='+encodeURIComponent(slug)+'&_fields=date').then(function(r){return r.json();}).then(function(j){ if(j){ if(j[0]){ if(j[0].date){ dateEl.textContent=fmtDate(j[0].date); } } } }).catch(function(){}); } } } } var rtEl=document.getElementById('fv-ms-readtime'); if(rtEl){ var cur2=rtEl.textContent.trim(); if(!cur2||cur2==='\u2014'){ var cont=document.querySelector('.et_pb_post_content')||document.querySelector('.entry-content')||document.querySelector('article'); var words=0; if(cont){ var c=cont.cloneNode(true); c.querySelectorAll('[id^=\"fv-\"]').forEach(function(n){n.remove();}); words=(c.textContent||'').trim().split(\/\\s+\/).filter(Boolean).length; } var mins=Math.max(1,Math.round(words\/220)); rtEl.textContent=mins+' min read'; } } } if(document.readyState==='loading') document.addEventListener('DOMContentLoaded',run); else run(); })(); <\/script><\/p>\n<div id=\"fv-featured-img\" style=\"margin:0 0 26px;\"><img decoding=\"async\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6-1024x858.jpg\" alt=\"customer-journey\" style=\"width:100%;height:auto;border-radius:12px;display:block;\" \/><\/div>\n<div id=\"fv-resumen-ia\" style=\"position:relative;background:#fff;border:1px solid #e8e8ee;border-radius:14px;box-shadow:0 6px 24px rgba(20,20,60,0.07);padding:20px 22px 16px;margin:0 0 28px 0;max-width:720px;font-family:inherit;overflow:hidden;\">\n<div style=\"position:absolute;left:0;top:0;bottom:0;width:5px;background:linear-gradient(180deg,#f6343f 0%,#ff7a45 100%);\"><\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 6px;padding-left:8px;\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" style=\"flex-shrink:0;display:block;\"><path d=\"M12 2L13.9 9.1L21 11L13.9 12.9L12 21L10.1 12.9L3 11L10.1 9.1Z\" fill=\"#f6343f\"\/><path d=\"M19 3L19.6 5.4L22 6L19.6 6.6L19 9L18.4 6.6L16 6L18.4 5.4Z\" fill=\"#ff7a45\" opacity=\"0.85\"\/><\/svg><span style=\"font-weight:700;font-size:16px;color:#1a1a2e;letter-spacing:-0.2px;\">Summarize this article with AI<\/span><\/div>\n<div style=\"font-size:13.5px;color:#5b5b6e;margin:0 0 16px;padding-left:8px;line-height:1.5;\">Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send.<\/div>\n<div style=\"display:flex;flex-wrap:wrap;gap:10px;padding-left:8px;\"><a data-ai=\"https:\/\/chatgpt.com\/?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#12a37f;display:inline-block;\"><\/span>ChatGPT<\/a><a data-ai=\"https:\/\/claude.ai\/new?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#d97757;display:inline-block;\"><\/span>Claude<\/a><a data-ai=\"https:\/\/www.perplexity.ai\/search?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#1fb8a6;display:inline-block;\"><\/span>Perplexity<\/a><\/div>\n<div style=\"font-size:11.5px;color:#9a9aae;margin:14px 0 0;padding-left:8px;\">Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account<\/div>\n<\/div>\n<p><script> (function(){ var card=document.getElementById('fv-resumen-ia'); if(!card)return; var h1=document.querySelector('article h1')||document.querySelector('h1'); var title=h1?h1.textContent.trim():document.title.replace(\/\\s*[|\\-\u2013\u2014].*$\/,'').trim(); var link=window.location.href; var enc=encodeURIComponent('Summarize this article from the Fonvirtual blog. Title: \u00ab'+title+'\u00bb. Link: '+link); card.querySelectorAll('a[data-ai]').forEach(function(a){a.href=a.getAttribute('data-ai')+enc;}); })(); <\/script><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest keys to online sales lies in establishing new channels of contact with our customers that encourage what is known as conversational sales.Essentially, customers are increasingly demanding greater interaction and immediacy when it comes to communication, so we must establish the ideal channels to improve the customer journey.<\/span> <span style=\"font-weight: 400;\">Conversational selling has been a consequence of the explosion of the Internet and ecommerce. Messaging systems such as WhatsApp, Telegram or a <\/span><a href=\"https:\/\/fonvirtual.com\/en\/chatbot\/\"><span style=\"font-weight: 400;\">virtual chat agent<\/span><\/a><span style=\"font-weight: 400;\"> allow a very rich interaction with the customer. On the one hand, it brings the immediacy of other channels such as a <\/span><a href=\"https:\/\/fonvirtual.com\/en\/voicebot\/\"><span style=\"font-weight: 400;\">virtual voice agent<\/span><\/a><span style=\"font-weight: 400;\">. On the other hand, it offers the rigour and the channel to provide documentation and photographs. From insurance companies to any service company, this new channel is almost essential if we want to improve the customer&#8217;s customer journey.<\/span> <span style=\"font-weight: 400;\">But how does this impact on the way our company works? Greater interaction with our customers, an increase in commercial activity through conversational sales necessarily demands a greater deployment of resources and personnel to deal with it, or does it?<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Artificial intelligence applied to customer service\u00a0<\/span><\/h2>\n<p> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-23370 aligncenter\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/iaconversacional-voicebot-300x300.png\" alt=\"iaconversacional-voicebot\" width=\"300\" height=\"300\" \/> <span style=\"font-weight: 400;\">The emergence of Artificial Intelligence (AI) is the defining event of the 21st century. It is impossible to list the applications of AI because, in a way, almost all the technology we enjoy today has its -larger or smaller- dose of Artificial Intelligence.<\/span> <span style=\"font-weight: 400;\">Of course, in conversational selling and in optimising the customer journey, too. Artificial intelligence applied to customer service not only compensates for the increase in interactions generated by conversational selling and these new, higher-impact channels, but also offers more versatile, complete and optimised solutions.\u00a0<\/span> <span style=\"font-weight: 400;\">In other words, getting many of the queries and interactions that our customers ask us can be solved by Artificial Intelligence, means that we have much more with less.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Advantages of conversational AI<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">Focusing on specific aspects, let&#8217;s look at some of the main advantages of <\/span><a href=\"https:\/\/fonvirtual.com\/en\/conversational-ai\/\"><span style=\"font-weight: 400;\">conversational AI<\/span><\/a><span style=\"font-weight: 400;\">.<\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In purely customer service domains, there are many, many queries that are very frequent and have very similar characteristics. Having a person answering &#8211; literally &#8211; the same thing to a query that is repeated a lot, generates zero added value. We are not talking about a simple Chatbot, but about an AI that can adapt its response to the way our customer interacts, although the substance of the question is always the same.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In this sense, we can offer customer service in any language. This is a devastating advantage. It allows us to break the barrier of access to certain markets in a simple way and without the need to hire the team, train them, educate them&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the same way, we can offer a 24\/7 service. We would need 3 shifts to achieve the same. And no weekends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another of the main characteristics of AI is that it learns. As it receives continuous inputs and figures out how to categorise them, it can offer a much more personalised customer journey to our customer. We can find out what they like and offer it to them based on what they&#8217;ve bought in the past (if they&#8217;ve already been a customer) or based on other things they&#8217;ve been looking at on our website. It even allows, with a large volume of data, to determine behavioural parameters based on age, gender, access times, heat map within the website&#8230; These factors can be fine-tuned in such a way that the customer&#8217;s customer journey is completely personalised and generates loyalty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artificial intelligence applied to customer service also allows us to optimise information queries with our systems. As there is integration with any CRM, ERP or Helpdesk, Artificial Intelligence can, in real time, indicate how an order is going, what is the status of a query or any other information that is registered.<\/span><\/li>\n<\/ul>\n<p> <span style=\"font-weight: 400;\">Artificial Intelligence is here to stay and, as far as conversational sales are concerned, it allows degrees of optimisation that we could never imagine with traditional customer service.<\/span><\/p>\n<style id=\"fv-blog-cats-css\"> nav.fv-blog-cats{--fv:#f6343f;--fv-osc:#d8252f;--fv-tinta:#1a1a2e;--fv-borde:#e6e6ea;font-family:inherit;max-width:1180px;margin:28px auto 18px;padding:0 4px;text-align:center!important;} nav.fv-blog-cats .fv-cats-titulo{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#9a9aae;margin:0 0 14px;} nav.fv-blog-cats ul.fv-cats-lista{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:10px 12px;list-style:none!important;margin:0;padding:0!important;text-align:center;} nav.fv-blog-cats .fv-cats-lista a{display:inline-flex!important;align-items:center;gap:7px;padding:9px 18px;border-radius:999px;border:1px solid var(--fv-borde);background:#fff!important;color:#000!important;font-size:14px;font-weight:400;line-height:1;text-decoration:none!important;white-space:nowrap;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .1s ease;} nav.fv-blog-cats .fv-cats-lista a:hover{border-color:var(--fv);color:var(--fv)!important;background:#fff5f5;box-shadow:0 4px 14px -6px rgba(246,52,63,.45);text-decoration:none!important;} nav.fv-blog-cats .fv-cats-lista a:active{transform:translateY(1px);} nav.fv-blog-cats .fv-cats-lista a:focus-visible{outline:3px solid rgba(246,52,63,.4);outline-offset:2px;} nav.fv-blog-cats .fv-cats-dot{width:8px;height:8px;border-radius:50%;background:var(--fv);opacity:1;flex-shrink:0;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo{background:var(--fv)!important;border-color:var(--fv);color:#fff!important;box-shadow:0 6px 16px -6px rgba(246,52,63,.6);} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo:hover{background:var(--fv-osc);color:#fff!important;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo .fv-cats-dot{opacity:1;background:#fff;} @media (max-width:600px){nav.fv-blog-cats ul.fv-cats-lista{display:flex;flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;padding-bottom:6px;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--fv-borde) transparent;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar{height:6px;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar-thumb{background:var(--fv-borde);border-radius:3px;}nav.fv-blog-cats .fv-cats-lista a{flex-shrink:0;}} <\/style>\n<nav class=\"fv-blog-cats\" aria-label=\"Blog categories\">\n<p class=\"fv-cats-titulo\">Explore by category<\/p>\n<ul class=\"fv-cats-lista\">\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/\" data-fvcat=\"\"><span class=\"fv-cats-dot\"><\/span>All<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/technology\/\" data-fvcat=\"technology\"><span class=\"fv-cats-dot\"><\/span>Technology<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/professional-communications\/\" data-fvcat=\"professional-communications\"><span class=\"fv-cats-dot\"><\/span>Professional Communications<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/features\/\" data-fvcat=\"features\"><span class=\"fv-cats-dot\"><\/span>Features<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/artificial-intelligence\/\" data-fvcat=\"artificial-intelligence\"><span class=\"fv-cats-dot\"><\/span>Artificial Intelligence<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/call-center-cloud-technology\/\" data-fvcat=\"call-center-cloud-technology\"><span class=\"fv-cats-dot\"><\/span>Call center<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/channels\/\" data-fvcat=\"channels\"><span class=\"fv-cats-dot\"><\/span>Channels<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><script> (function(){ var root=document.querySelector('.fv-blog-cats'); if(!root){return;} if(root.dataset.fvCatsInit){return;} root.dataset.fvCatsInit='1'; var CSS=\"nav.fv-blog-cats{--fv:#f6343f;--fv-osc:#d8252f;--fv-tinta:#1a1a2e;--fv-borde:#e6e6ea;font-family:inherit;max-width:1180px;margin:28px auto 18px;padding:0 4px;text-align:center!important;}\" +\"nav.fv-blog-cats .fv-cats-titulo{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#9a9aae;margin:0 0 14px;}\" +\"nav.fv-blog-cats ul.fv-cats-lista{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:10px 12px;list-style:none!important;margin:0;padding:0!important;text-align:center;}\" +\"nav.fv-blog-cats .fv-cats-lista a{display:inline-flex!important;align-items:center;gap:7px;padding:9px 18px;border-radius:999px;border:1px solid var(--fv-borde);background:#fff!important;color:#000!important;font-size:14px;font-weight:400;line-height:1;text-decoration:none!important;white-space:nowrap;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .1s ease;}\" +\"nav.fv-blog-cats .fv-cats-lista a:hover{border-color:var(--fv);color:var(--fv)!important;background:#fff5f5;box-shadow:0 4px 14px -6px rgba(246,52,63,.45);text-decoration:none!important;}\" +\"nav.fv-blog-cats .fv-cats-lista a:active{transform:translateY(1px);}\" +\"nav.fv-blog-cats .fv-cats-lista a:focus-visible{outline:3px solid rgba(246,52,63,.4);outline-offset:2px;}\" +\"nav.fv-blog-cats .fv-cats-dot{width:8px;height:8px;border-radius:50%;background:var(--fv);opacity:1;flex-shrink:0;}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo{background:var(--fv)!important;border-color:var(--fv);color:#fff!important;box-shadow:0 6px 16px -6px rgba(246,52,63,.6);}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo:hover{background:var(--fv-osc);color:#fff!important;}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo .fv-cats-dot{opacity:1;background:#fff;}\" +\"@media (max-width:600px){nav.fv-blog-cats ul.fv-cats-lista{display:flex;flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;padding-bottom:6px;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--fv-borde) transparent;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar{height:6px;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar-thumb{background:var(--fv-borde);border-radius:3px;}nav.fv-blog-cats .fv-cats-lista a{flex-shrink:0;}}\"; var st=document.createElement('style'); st.setAttribute('data-fv-injected','1'); st.textContent=CSS; document.head.appendChild(st); var SLUGS=['technology','professional-communications','features','artificial-intelligence','call-center-cloud-technology','channels']; var found={}; document.querySelectorAll('a[href*=\"\/category\/\"]').forEach(function(a){ if(root.contains(a)){return;} var href=a.getAttribute('href')||''; var i=href.indexOf('\/category\/'); if(i<0){return;} var rest=href.slice(i+10); var j=rest.indexOf('\/'); if(j<0){return;} var slug=rest.slice(0,j); if(SLUGS.indexOf(slug)<0){return;} found[slug]=1; }); root.querySelectorAll('.fv-cats-lista a').forEach(function(a){ var cat=a.getAttribute('data-fvcat'); if(!cat){return;} if(!found[cat]){return;} a.classList.add('fv-cats-activo'); a.setAttribute('aria-current','true'); }); })(); <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emma Smith\u2014\u2014Share Copy link Summarize this article with AI Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send. ChatGPTClaudePerplexity Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account One of the biggest keys to online sales lies in establishing new channels of contact [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":23369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-23368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-center-cloud-technology"],"_wp_attached_file":null,"_wp_attachment_metadata":null,"_wp_attachment_image_alt":null,"_wp_page_template":null,"_wpgce_event_tracking_active":null,"_wpgce_event_tracking_code":null,"_wpgce_event_tracking_jquery_code":null,"_wpe_gce_active":null,"_wpe_gce_code":null,"_experiments_wp_code":null,"_wpgce_event_tracking_css_id":null,"_wpgce_event_tracking_css_class":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_google-plus-title":null,"_yoast_wpseo_google-plus-description":null,"_yoast_wpseo_google-plus-image":null,"_wpgce_event_tracking_label":null,"_wpgce_event_tracking_action":null,"_wpgce_event_tracking_category":null,"_experiments_wp_active":null,"_oembed_416f6f269dd139bf4a841b01047e0919":null,"hreflang-es_es":null,"hreflang-en_gb":null,"_et_pb_predefined_layout":null,"_et_pb_layout_applicability":null,"notification_id":null,"dismissable":null,"location":null,"version":null,"viewed":null,"expiration":null,"plans":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_et_post_bg_color":"#ffffff","_et_post_bg_layout":"light","_et_pb_show_title":"on","_yoast_wpseo_primary_category":"29","_yoast_wpseo_opengraph-image-id":null,"_wp_attachment_backup_sizes":null,"_xmlsf_exclude":null,"_yoast_wpseo_canonical":null,"_et_pb_module_type":null,"_schema_categories":null,"_schema_type":null,"_schema_article_type":null,"_schema_post_types":null,"_schema_post_meta_box_enabled":null,"_schema_post_meta_box_title":null,"_schema_post_meta_box":null,"_schema_video_object_type":null,"_schema_audio_object_type":null,"_et_autogenerated_title":null,"_et_default":null,"_et_enabled":null,"_et_header_layout_id":null,"_et_header_layout_enabled":null,"_et_body_layout_id":null,"_et_body_layout_enabled":null,"_et_footer_layout_id":null,"_et_footer_layout_enabled":null,"_imagify_optimization_level":null,"_imagify_status":null,"_imagify_data":null,"_rocket_exclude_lazyload":null,"_rocket_exclude_lazyload_iframes":null,"_rocket_exclude_minify_css":null,"_rocket_exclude_minify_js":null,"_rocket_exclude_cdn":null,"_rocket_exclude_defer_all_js":null,"_rocket_exclude_delay_js":null,"_sc_disable_sc":null,"_sc_disable_admin":null,"_sc_editor":null,"_sc_allowed_devices":null,"yarpp_meta":{"yarpp_display_for_this_post":1},"_rocket_exclude_remove_unused_css":null,"_oembed_79f80bd7168b3189efa370edf193fbe6":null,"_et_pb_row_layout":null,"_et_use_on":null,"_et_pb_light_text_color":null,"_et_template":null,"_oembed_3106f03df1b49016f7fdca1c3ec6ce18":null,"_oembed_7477bcd2452b8f09f89fc3ecfc2f7346":null,"_megamenu":null,"perfmatters_exclude_minify_js":null,"perfmatters_exclude_lazy_loading":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"hreflang-fr":null,"hreflang-es_ar":null,"hreflang-fr_be":null,"hreflang-es_mx":null,"hreflang-en":null,"hreflang-fr_fr":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_edit_last":"24","_et_pb_page_layout":"et_right_sidebar","_et_pb_use_builder":"","_et_pb_old_content":"","_yoast_wpseo_focuskw":"customer journey","_yoast_wpseo_title":"Keys to improve your company's customer journey","_yoast_wpseo_metadesc":"Customer journey optimisation becomes possible thanks to Artificial Intelligence applied to customer service","_yoast_wpseo_linkdex":"74","_edit_lock":"1702902190:24","_yoast_wpseo_focuskw_text_input":null,"_et_pb_built_for_post_type":null,"_et_pb_post_hide_nav":"default","_et_pb_side_nav":"off","_et_pb_enable_shortcode_tracking":null,"_et_pb_custom_css":null,"_et_builder_version":null,"_yoast_wpseo_content_score":"30","_et_pb_ab_stats_refresh_interval":null,"_thumbnail_id":"23369","_wp_old_date":null,"_et_pb_show_page_creation":null,"_et_pb_ab_subjects":null,"_et_pb_ab_current_shortcode":null,"_wp_old_slug":null,"_schema_ref":"12660","_et_pb_first_image":"","_et_pb_truncate_post":"","_et_pb_truncate_post_date":"","_et_pb_gutter_width":null,"search_volume":null,"_yoast_wpseo_estimated-reading-time-minutes":"4","_schema_json":{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/"},"url":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/","headline":"Keys to improve your company's customer journey","datePublished":"2023-01-04T11:49:18+01:00","dateModified":"2026-07-28T18:48:56+02:00","publisher":{"@type":"Organization","@id":"https:\/\/fonvirtual.com\/en\/#organization","name":"Fonvirtual","logo":{"@type":"ImageObject","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/03\/fonvirtual-logo-blanco-sin-fondo_optim-min.png","width":600,"height":60}},"image":{"@type":"ImageObject","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6.jpg","width":1194,"height":1000},"articleSection":"Call Center Cloud Technology","description":"Customer journey optimisation becomes possible thanks to Artificial Intelligence applied to customer service","author":{"@type":"Person","name":"Adminfon","url":"https:\/\/fonvirtual.com\/en\/blog\/author\/adminfon\/","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","height":96,"width":96}},"commentCount":0},"_schema_json_timestamp":"1785938175","_global_colors_info":null,"_et_builder_dynamic_assets_loading_attr_threshold":"3","_yoast_wpseo_wordproof_timestamp":"","_wp_desired_post_slug":null,"_et_theme_builder_marked_as_unused":null,"_monsterinsights_sitenote_active":null,"_xmlsf_image_attached":{"loc":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/iaconversacional-voicebot.png","title":"iaconversacional-voicebot","caption":""},"_et_dynamic_cached_shortcodes":["et_pb_column_inner","et_pb_post_content","et_pb_section","et_pb_column","et_pb_row_inner","et_pb_blog","et_pb_button","et_pb_image","et_pb_post_title","et_pb_text"],"_et_dynamic_cached_attributes":{"specialty":["on"],"background_enable_color":"off"},"_et_builder_module_features_cache":["{\"gph\":1,\"divi\":\"4.27.7\",\"wp\":\"7.0.2\",\"tb\":{\"24288\":\"2026-07-29 14:17:30\"},\"wpe\":[]}",{"et_pb_section_d67b997277da09ce02287a1d7e7ee132":{"mawi":true,"bosh":true,"anim":true},"et_pb_column_ab4d23dc32d3663bb4d9f81bca77557c":{"cuma":true,"bosh":true,"pos":true,"mapac":true,"anim":true},"et_pb_row_inner_8ab8a2b6d7821e77a3350f5a7680076c":{"mawi":true,"bosh":true,"anim":true},"et_pb_column_inner_8ec4df0c39008be109e8f56c221d0224":{"bosh":true,"pos":true,"anim":true},"et_pb_post_title_a61d1f6ff88d027a3bd816ed10b75b1b":{"glde":{"title_font_size":"26px","title_letter_spacing":"0px","title_line_height":"1em","meta_font_size":"14","meta_letter_spacing":"0px","meta_line_height":"1em","parallax":"off","background_size":"cover","background_position":"center","background_repeat":"no-repeat","background_blend":"normal"},"foop":true,"tesh":true,"mawi":true,"bosh":true,"pos":true,"anim":true},"et_pb_text_dfbd44910ff3c0e9800a51162b694f4b":{"glde":{"text_font_size":"14","text_letter_spacing":"0px","text_line_height":"1.7em","header_font_size":"30px","header_letter_spacing":"0px","header_line_height":"1em","background_size":"cover","background_position":"center","background_repeat":"no-repeat","background_blend":"normal"},"foop":true,"tesh":true,"mawi":true,"bosh":true,"pos":true,"anim":true},"et_pb_image_f3bdb93e9159f3d2678cb36065db15c8":{"bor":true,"mawi":true,"bosh":true,"pos":true,"anim":true},"et_pb_post_content_c82e7457a37539d247d7001aef305dee":{"foop":true,"tesh":true,"mawi":true,"bosh":true,"pos":true,"anim":true},"et_pb_column_694d213bc81a56bc1b8fce9db19e1cfc":{"cuma":true,"bosh":true,"pos":true,"mapac":true,"anim":true},"et_pb_button_80ce3cfe9e6821c2bace28e054c4fb9a":{"tesh":true,"cuma":true,"but":true,"bosh":true,"pos":true,"mapac":true,"anim":true},"et_pb_text_5fbdf682eadece9ff56c8ded72bbdb2e":{"glde":{"text_font_size":"14","text_letter_spacing":"0px","text_line_height":"1.7em","header_font_size":"30px","header_letter_spacing":"0px","header_line_height":"1em","background_size":"cover","background_position":"center","background_repeat":"no-repeat","background_blend":"normal"},"foop":true,"tesh":true,"bor":true,"cuma":true,"mawi":true,"bosh":true,"pos":true,"mapac":true,"anim":true},"et_pb_blog_5ab339757ec41660b4465f713bca8e2c":{"glde":{"header_font_size":"18","header_letter_spacing":"0px","header_line_height":"1em","body_font_size":"14","body_letter_spacing":"0px","body_line_height":"1.7em","meta_font_size":"14","meta_letter_spacing":"0px","meta_line_height":"1.7em","read_more_font_size":"14px","read_more_line_height":"1.7em","pagination_font_size":"14","pagination_letter_spacing":"0px","pagination_line_height":"1.7em"},"foop":true,"tesh":true,"bor":true,"cuma":true,"mawi":true,"bosh":true,"pos":true,"mapac":true,"anim":true}}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keys to improve your company&#039;s customer journey<\/title>\n<meta name=\"description\" content=\"Customer journey optimisation becomes possible thanks to Artificial Intelligence applied to customer service\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keys to improve your company&#039;s customer journey\" \/>\n<meta property=\"og:description\" content=\"Customer journey optimisation becomes possible thanks to Artificial Intelligence applied to customer service\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Fonvirtual\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-04T10:49:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T16:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1194\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adminfon\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adminfon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keys to improve your company's customer journey","description":"Customer journey optimisation becomes possible thanks to Artificial Intelligence applied to customer service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/","og_locale":"es_ES","og_type":"article","og_title":"Keys to improve your company's customer journey","og_description":"Customer journey optimisation becomes possible thanks to Artificial Intelligence applied to customer service","og_url":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/","og_site_name":"Fonvirtual","article_published_time":"2023-01-04T10:49:18+00:00","article_modified_time":"2026-07-28T16:48:56+00:00","og_image":[{"width":1194,"height":1000,"url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6.jpg","type":"image\/jpeg"}],"author":"Adminfon","twitter_misc":{"Escrito por":"Adminfon","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/#article","isPartOf":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/"},"author":{"name":"Adminfon","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/person\/e229ec32cb4b8dce008c9c7dfcfdae92"},"headline":"Keys to improving your company&#8217;s customer journey","datePublished":"2023-01-04T10:49:18+00:00","dateModified":"2026-07-28T16:48:56+00:00","mainEntityOfPage":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/"},"wordCount":725,"publisher":{"@id":"https:\/\/fonvirtual.com\/en\/#organization"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6.jpg","articleSection":["Call Center Cloud Technology"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/","url":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/","name":"Keys to improve your company's customer journey","isPartOf":{"@id":"https:\/\/fonvirtual.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/#primaryimage"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6.jpg","datePublished":"2023-01-04T10:49:18+00:00","dateModified":"2026-07-28T16:48:56+00:00","description":"Customer journey optimisation becomes possible thanks to Artificial Intelligence applied to customer service","breadcrumb":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/#primaryimage","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6.jpg","contentUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2023\/01\/customer-journey-6.jpg","width":1194,"height":1000,"caption":"customer-journey"},{"@type":"BreadcrumbList","@id":"https:\/\/fonvirtual.com\/en\/blog\/customer-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fonvirtual.com\/en\/"},{"@type":"ListItem","position":2,"name":"Keys to improving your company&#8217;s customer journey"}]},{"@type":"WebSite","@id":"https:\/\/fonvirtual.com\/en\/#website","url":"https:\/\/fonvirtual.com\/en\/","name":"Fonvirtual","description":"Your best virtual phone number and virtual PBX option","publisher":{"@id":"https:\/\/fonvirtual.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fonvirtual.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fonvirtual.com\/en\/#organization","name":"Fonvirtual.com","url":"https:\/\/fonvirtual.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/06\/Logo-2.png","contentUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/06\/Logo-2.png","width":300,"height":300,"caption":"Fonvirtual.com"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/person\/e229ec32cb4b8dce008c9c7dfcfdae92","name":"Adminfon","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","caption":"Adminfon"},"url":"https:\/\/fonvirtual.com\/en\/blog\/author\/adminfon\/"}]}},"_links":{"self":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/23368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/comments?post=23368"}],"version-history":[{"count":3,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/23368\/revisions"}],"predecessor-version":[{"id":38738,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/23368\/revisions\/38738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/media\/23369"}],"wp:attachment":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/media?parent=23368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/categories?post=23368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/tags?post=23368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}