{"id":23240,"date":"2022-12-14T07:05:28","date_gmt":"2022-12-14T06:05:28","guid":{"rendered":"https:\/\/fonvirtual.com\/en\/?p=23240"},"modified":"2026-07-28T18:49:01","modified_gmt":"2026-07-28T16:49:01","slug":"improve-conversion-rate","status":"publish","type":null,"link":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/","title":{"rendered":"Strategies to improve the conversion rate of your website"},"content":{"rendered":"<style id=\"fv-tb-hide\">.et_pb_row_inner_1_tb_body,.et_pb_image_0_tb_body{display:none!important}<\/style>\n<div id=\"fv-meta-share\" style=\"position:relative;background:#fff;border:1px solid #ececf1;border-radius:12px;box-shadow:0 4px 18px rgba(20,20,60,0.05);padding:16px 18px;margin:0 0 24px 0;max-width:760px;font-family:inherit;\">\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:13px;\"><a href=\"https:\/\/fonvirtual.com\/en\/profile-of-emma-smith\/\" style=\"display:inline-flex;align-items:center;gap:10px;text-decoration:none;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2024\/01\/Emma_Smith_Profile-1-1-150x150.jpg\" alt=\"Emma Smith\" width=\"42\" height=\"42\" style=\"width:42px;height:42px;border-radius:50%;object-fit:cover;display:block;flex-shrink:0;border:1px solid #ececf1;\"\/><span style=\"font-size:13.5px;color:#1a1a2e;font-weight:600;\">Emma Smith<\/span><\/a><a href=\"https:\/\/www.linkedin.com\/in\/emma-smith-fnv\/\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Emma Smith's LinkedIn profile\" title=\"View Emma Smith's LinkedIn profile\" style=\"display:inline-flex;align-items:center;justify-content:center;width:24px;height:24px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0a66c2;text-decoration:none;flex-shrink:0;\"><svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.13 1.45-2.13 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28ZM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13ZM7.12 20.45H3.56V9h3.56v11.45Z\"\/><\/svg><\/a><span style=\"width:1px;height:18px;background:#ececf1;\"><\/span><span style=\"display:inline-flex;align-items:center;gap:6px;font-size:13px;color:#6b6b7e;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#9a9aae\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;flex-shrink:0;\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18M8 3v4M16 3v4\"\/><\/svg><span id=\"fv-ms-date\">\u2014<\/span><\/span><span style=\"display:inline-flex;align-items:center;gap:6px;font-size:13px;color:#6b6b7e;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#9a9aae\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;flex-shrink:0;\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg><span id=\"fv-ms-readtime\">\u2014<\/span><\/span><span style=\"margin-left:auto;\"><button id=\"fv-share-btn\" type=\"button\" onclick=\"var t=document.title,l=location.href,p=document.getElementById('fv-share-panel');if(navigator.share){navigator.share({title:t,text:t,url:l}).catch(function(){});}else if(p){p.style.display=(p.style.display==='none')?'block':'none';}\" style=\"display:inline-flex;align-items:center;gap:7px;background:transparent;color:#2b2f3a;border:1px solid #dcdce4;border-radius:24px;font-size:13px;font-weight:600;padding:9px 18px;line-height:1;cursor:pointer;font-family:inherit;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b2f3a\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;\"><circle cx=\"18\" cy=\"5\" r=\"3\"\/><circle cx=\"6\" cy=\"12\" r=\"3\"\/><circle cx=\"18\" cy=\"19\" r=\"3\"\/><path d=\"M8.6 13.5l6.8 4M8.6 10.5l6.8-4\"\/><\/svg>Share<\/button><\/span><\/div>\n<div id=\"fv-share-panel\" style=\"display:none;margin-top:14px;padding-top:14px;border-top:1px solid #f0f0f4;text-align:right;\">\n<div style=\"display:inline-flex;flex-wrap:wrap;align-items:center;gap:9px;justify-content:center;\"><a data-share=\"x\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on X\" href=\"#\" onclick=\"window.open('https:\/\/twitter.com\/intent\/tweet?text='+encodeURIComponent(document.title)+'\\x26url='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0f0f17;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24h-6.66l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231 5.45-6.231Zm-1.161 17.52h1.833L7.084 4.126H5.117l11.966 15.648Z\"\/><\/svg><\/a><a data-share=\"fb\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on Facebook\" href=\"#\" onclick=\"window.open('https:\/\/www.facebook.com\/sharer\/sharer.php?u='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#1877f2;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M24 12.07C24 5.4 18.63 0 12 0S0 5.4 0 12.07C0 18.1 4.39 23.1 10.13 24v-8.44H7.08v-3.49h3.05V9.41c0-3.02 1.79-4.69 4.53-4.69 1.31 0 2.68.24 2.68.24v2.97h-1.51c-1.49 0-1.96.93-1.96 1.89v2.27h3.33l-.53 3.49h-2.8V24C19.61 23.1 24 18.1 24 12.07Z\"\/><\/svg><\/a><a data-share=\"li\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on LinkedIn\" href=\"#\" onclick=\"window.open('https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0a66c2;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.13 1.45-2.13 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28ZM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13ZM7.12 20.45H3.56V9h3.56v11.45Z\"\/><\/svg><\/a><a data-share=\"wa\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on WhatsApp\" href=\"#\" onclick=\"window.open('https:\/\/api.whatsapp.com\/send?text='+encodeURIComponent(document.title)+'%20'+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#25d366;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M12.04 2C6.58 2 2.13 6.45 2.13 11.91c0 1.75.46 3.45 1.32 4.95L2 22l5.25-1.38c1.45.79 3.08 1.21 4.79 1.21 5.46 0 9.91-4.45 9.91-9.91S17.5 2 12.04 2Zm5.8 14.06c-.24.68-1.4 1.3-1.93 1.34-.49.04-.95.21-3.2-.67-2.69-1.06-4.4-3.8-4.54-3.98-.13-.18-1.08-1.44-1.08-2.74s.68-1.95.92-2.21c.24-.27.53-.34.71-.34.18 0 .35 0 .5.01.16.01.38-.06.59.45.24.57.81 1.97.88 2.11.07.14.12.3.02.48-.09.18-.14.3-.27.45-.13.16-.28.34-.4.46-.13.13-.27.28-.12.55.15.27.66 1.1 1.42 1.78.98.87 1.8 1.14 2.07 1.27.27.13.43.11.59-.07.16-.18.68-.79.86-1.06.18-.27.36-.22.61-.13.25.09 1.59.75 1.86.89.27.13.45.2.52.31.07.11.07.64-.17 1.32Z\"\/><\/svg><\/a><button id=\"fv-copy-btn\" type=\"button\" onclick=\"var n=document.getElementById('fv-copy-label');if(navigator.clipboard){navigator.clipboard.writeText(location.href).then(function(){if(n){var s=n.textContent;n.textContent='Copied \u2713';setTimeout(function(){n.textContent=s;},2000);}});}return false;\" style=\"display:inline-flex;align-items:center;gap:7px;background:#fff;color:#2b2f3a;border:1px solid #dcdce4;border-radius:24px;font-size:12.5px;font-weight:600;padding:9px 14px;line-height:1;cursor:pointer;font-family:inherit;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b2f3a\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;\"><path d=\"M10 13a5 5 0 0 0 7 0l3-3a5 5 0 0 0-7-7l-1 1\"\/><path d=\"M14 11a5 5 0 0 0-7 0l-3 3a5 5 0 0 0 7 7l1-1\"\/><\/svg><span id=\"fv-copy-label\">Copy link<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<p><script> (function(){ function run(){ var root=document.getElementById('fv-meta-share'); if(!root) return; var months=['January','February','March','April','May','June','July','August','September','October','November','December']; function fmtDate(s){ try{ var d=new Date(s); return months[d.getMonth()]+' '+d.getDate()+', '+d.getFullYear(); }catch(e){ return ''; } } var dateEl=document.getElementById('fv-ms-date'); if(dateEl){ var cur=dateEl.textContent.trim(); if(!cur||cur==='\u2014'){ var t=document.querySelector('time[datetime]'); if(t){ dateEl.textContent=fmtDate(t.getAttribute('datetime')); } else { var apiLink=document.querySelector('link[rel*=\"api.w.org\"]'); if(apiLink){ var apiRoot=apiLink.getAttribute('href')||''; var slug=window.location.pathname.replace(\/\\\/+$\/,'').split('\/').pop(); fetch(apiRoot+'wp\/v2\/posts?slug='+encodeURIComponent(slug)+'&_fields=date').then(function(r){return r.json();}).then(function(j){ if(j){ if(j[0]){ if(j[0].date){ dateEl.textContent=fmtDate(j[0].date); } } } }).catch(function(){}); } } } } var rtEl=document.getElementById('fv-ms-readtime'); if(rtEl){ var cur2=rtEl.textContent.trim(); if(!cur2||cur2==='\u2014'){ var cont=document.querySelector('.et_pb_post_content')||document.querySelector('.entry-content')||document.querySelector('article'); var words=0; if(cont){ var c=cont.cloneNode(true); c.querySelectorAll('[id^=\"fv-\"]').forEach(function(n){n.remove();}); words=(c.textContent||'').trim().split(\/\\s+\/).filter(Boolean).length; } var mins=Math.max(1,Math.round(words\/220)); rtEl.textContent=mins+' min read'; } } } if(document.readyState==='loading') document.addEventListener('DOMContentLoaded',run); else run(); })(); <\/script><\/p>\n<div id=\"fv-featured-img\" style=\"margin:0 0 26px;\"><img decoding=\"async\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg\" alt=\"conversion-rate\" style=\"width:100%;height:auto;border-radius:12px;display:block;\" \/><\/div>\n<div id=\"fv-resumen-ia\" style=\"position:relative;background:#fff;border:1px solid #e8e8ee;border-radius:14px;box-shadow:0 6px 24px rgba(20,20,60,0.07);padding:20px 22px 16px;margin:0 0 28px 0;max-width:720px;font-family:inherit;overflow:hidden;\">\n<div style=\"position:absolute;left:0;top:0;bottom:0;width:5px;background:linear-gradient(180deg,#f6343f 0%,#ff7a45 100%);\"><\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 6px;padding-left:8px;\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" style=\"flex-shrink:0;display:block;\"><path d=\"M12 2L13.9 9.1L21 11L13.9 12.9L12 21L10.1 12.9L3 11L10.1 9.1Z\" fill=\"#f6343f\"\/><path d=\"M19 3L19.6 5.4L22 6L19.6 6.6L19 9L18.4 6.6L16 6L18.4 5.4Z\" fill=\"#ff7a45\" opacity=\"0.85\"\/><\/svg><span style=\"font-weight:700;font-size:16px;color:#1a1a2e;letter-spacing:-0.2px;\">Summarize this article with AI<\/span><\/div>\n<div style=\"font-size:13.5px;color:#5b5b6e;margin:0 0 16px;padding-left:8px;line-height:1.5;\">Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send.<\/div>\n<div style=\"display:flex;flex-wrap:wrap;gap:10px;padding-left:8px;\"><a data-ai=\"https:\/\/chatgpt.com\/?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#12a37f;display:inline-block;\"><\/span>ChatGPT<\/a><a data-ai=\"https:\/\/claude.ai\/new?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#d97757;display:inline-block;\"><\/span>Claude<\/a><a data-ai=\"https:\/\/www.perplexity.ai\/search?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#1fb8a6;display:inline-block;\"><\/span>Perplexity<\/a><\/div>\n<div style=\"font-size:11.5px;color:#9a9aae;margin:14px 0 0;padding-left:8px;\">Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account<\/div>\n<\/div>\n<p><script> (function(){ var card=document.getElementById('fv-resumen-ia'); if(!card)return; var h1=document.querySelector('article h1')||document.querySelector('h1'); var title=h1?h1.textContent.trim():document.title.replace(\/\\s*[|\\-\u2013\u2014].*$\/,'').trim(); var link=window.location.href; var enc=encodeURIComponent('Summarize this article from the Fonvirtual blog. Title: \u00ab'+title+'\u00bb. Link: '+link); card.querySelectorAll('a[data-ai]').forEach(function(a){a.href=a.getAttribute('data-ai')+enc;}); })(); <\/script><\/p>\n<p><span style=\"font-weight: 400;\">The conversion rate is one of the essential indicators that we must observe when we analyse a website. It is usually defined as the percentage of people who make a purchase, i.e., if for example, out of every 100 people who enter our website, we know that 3 will make a purchase, the conversion rate will be 3%, which is why in this article we indicate the strategies to improve the conversion rate.\u00a0<\/span> <span style=\"font-weight: 400;\">For service pages or longer sales processes, it is usually measured as the percentage of \u00ableads\u00bb or interested people generated by the website, for example, if for every 100 visits received we get 3 calls, a quote request via contact form and 1 contact via whatsapp, the conversion rate will be 5%.<\/span> <span style=\"font-weight: 400;\">Improving the conversion rate is very important because if we are able to achieve it with the same effort and marketing investment we will achieve an increase in sales and improve the results of the company.<\/span> <span style=\"font-weight: 400;\">Similarly, by making our website very efficient at \u00abcatching customers\u00bb we will be able to consider investing in traffic sources that would otherwise not be profitable because now the return would be positive.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Measuring the conversion rate of our website<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">The first task that we must carry out if we want to increase our conversion rate is precisely to know what the rate is.<\/span> <span style=\"font-weight: 400;\">In this aspect, it is important to have an information system that allows us to know this data accurately and without losses.<\/span> <span style=\"font-weight: 400;\">Following the previous example, it can be complicated to trace in a simple way how many commercial requests we receive through calls, or how many conversations of this type via whatsapp.<\/span> <span style=\"font-weight: 400;\">That is why it is important to have a unified communications system like Fonvirtual that allows you to manage and track all these interactions from a single panel and separate customer contacts from commercial ones.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Improving the structure and including calls to action<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">Secondly, it is important to work on the structure and layout of the elements of our website. On the Internet there are thousands of resources on how to create the perfect page to convert and thousands of \u00abtricks\u00bb, although in most cases it is enough to put yourself in the user&#8217;s shoes, think about what they are demanding at each step of our conversion funnel and make things easy for them.<\/span> <span style=\"font-weight: 400;\">Normally, clear websites with simple and visible calls to action usually convert quite well.<\/span> <span style=\"font-weight: 400;\">We can then go into A\/B tests, user tests, etc. that allow us to refine and increase the rate even more, but a good job of thinking about this aspect will give us good results without being specialists in the field.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Increase the number of forms of contact<\/span><\/h2>\n<p> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23429 size-medium aligncenter\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/increase-contact-forms-300x285.jpg\" alt=\"increase-contact-forms\" width=\"300\" height=\"285\" \/> <span style=\"font-weight: 400;\">Thirdly, and in Fonvirtual we have experienced it with the web buttons of our clients, increasing the number of means of contact increases the number of conversions achieved by the website, as we provide the user with their preferred form of contact or more adapted to the navigation support used.<\/span> <span style=\"font-weight: 400;\">In our experience, although the percentage may vary from one website to another, it does catch the eye that there is hardly any cannibalisation between the different forms of contact.<\/span> <span style=\"font-weight: 400;\">That is, if for example we were generating 100 calls and 100 contact forms on a website and suddenly we include a chat or whatsapp, the number of calls and forms hardly decreases and is more than made up for by the new contacts via chat, making the website convert more, that is, sell more as we capture users who want an immediate response but do not want to talk on the phone.<\/span> <span style=\"font-weight: 400;\">This is also clear with our <\/span><a href=\"https:\/\/fonvirtual.com\/en\/click-to-call\/\"><span style=\"font-weight: 400;\">click to call<\/span><\/a><span style=\"font-weight: 400;\">, which allows us to receive calls via the web from anywhere in the world, so that we can attend to users who want to talk to us and who do not consider calling a telephone number in another country because of the costs involved.<\/span> <span style=\"font-weight: 400;\">Similarly, with the <\/span><a href=\"https:\/\/fonvirtual.com\/en\/click-to-video\/\"><span style=\"font-weight: 400;\">video call service<\/span><\/a><span style=\"font-weight: 400;\">, where we capture users who need to know what a product is like, or to share a screen to explain it better or to find out what an online service is like before contracting it.<\/span> <span style=\"font-weight: 400;\">Finally, it should be noted that even when we have a sales objective as in an ecommerce, the increase in forms of contact also tends to lead to an increase in sales as we can accompany the customer in real time towards the sale.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">Tools that increase engagement<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">Having a tool that allows simple, convenient and efficient management of all interactions with the customer, whether through voice, messaging or video communication, will help us to \u00abcatch\u00bb the customer.<\/span> <span style=\"font-weight: 400;\">One of the most effective actions will be to look for strategies so that the user does not abandon the website or postpone the sale.<\/span> <span style=\"font-weight: 400;\">That is to say, clear purchase buttons and means of contact that are not asynchronous but immediate and oriented towards a greater \u00abcommitment\u00bb of the user.<\/span><span style=\"font-weight: 400;\">In this way we will prefer a videoconference or a cobrowsing session to a call, a call to a chat conversation, a chat to a whatsapp, and a whatsapp to a contact form or an email and we will therefore try to lead the user towards the most effective means.<\/span> <span style=\"font-weight: 400;\">That is why for example our <\/span><a href=\"https:\/\/fonvirtual.com\/en\/web-chat\/\"><span style=\"font-weight: 400;\">chat for websites<\/span><\/a><span style=\"font-weight: 400;\">, include the functionality of switching to call, video call or cowbrosing, as the abandonment rate in these 3 media is much lower than in chat.<\/span> <span style=\"font-weight: 400;\">This way we can turn a question about a product via chat into a video conference, where we can present all its advantages to the user and obviously we will have a much better chance of closing the sale.<\/span> <span style=\"font-weight: 400;\">We make great efforts and invest a lot of money so that potential customers come to our website, get to know our products and our offer, so it is essential to have the right technology to optimise their experience on our website and improve the conversion rate.<\/span> &nbsp;<\/p>\n<style id=\"fv-blog-cats-css\"> nav.fv-blog-cats{--fv:#f6343f;--fv-osc:#d8252f;--fv-tinta:#1a1a2e;--fv-borde:#e6e6ea;font-family:inherit;max-width:1180px;margin:28px auto 18px;padding:0 4px;text-align:center!important;} nav.fv-blog-cats .fv-cats-titulo{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#9a9aae;margin:0 0 14px;} nav.fv-blog-cats ul.fv-cats-lista{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:10px 12px;list-style:none!important;margin:0;padding:0!important;text-align:center;} nav.fv-blog-cats .fv-cats-lista a{display:inline-flex!important;align-items:center;gap:7px;padding:9px 18px;border-radius:999px;border:1px solid var(--fv-borde);background:#fff!important;color:#000!important;font-size:14px;font-weight:400;line-height:1;text-decoration:none!important;white-space:nowrap;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .1s ease;} nav.fv-blog-cats .fv-cats-lista a:hover{border-color:var(--fv);color:var(--fv)!important;background:#fff5f5;box-shadow:0 4px 14px -6px rgba(246,52,63,.45);text-decoration:none!important;} nav.fv-blog-cats .fv-cats-lista a:active{transform:translateY(1px);} nav.fv-blog-cats .fv-cats-lista a:focus-visible{outline:3px solid rgba(246,52,63,.4);outline-offset:2px;} nav.fv-blog-cats .fv-cats-dot{width:8px;height:8px;border-radius:50%;background:var(--fv);opacity:1;flex-shrink:0;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo{background:var(--fv)!important;border-color:var(--fv);color:#fff!important;box-shadow:0 6px 16px -6px rgba(246,52,63,.6);} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo:hover{background:var(--fv-osc);color:#fff!important;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo .fv-cats-dot{opacity:1;background:#fff;} @media (max-width:600px){nav.fv-blog-cats ul.fv-cats-lista{display:flex;flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;padding-bottom:6px;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--fv-borde) transparent;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar{height:6px;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar-thumb{background:var(--fv-borde);border-radius:3px;}nav.fv-blog-cats .fv-cats-lista a{flex-shrink:0;}} <\/style>\n<nav class=\"fv-blog-cats\" aria-label=\"Blog categories\">\n<p class=\"fv-cats-titulo\">Explore by category<\/p>\n<ul class=\"fv-cats-lista\">\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/\" data-fvcat=\"\"><span class=\"fv-cats-dot\"><\/span>All<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/technology\/\" data-fvcat=\"technology\"><span class=\"fv-cats-dot\"><\/span>Technology<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/professional-communications\/\" data-fvcat=\"professional-communications\"><span class=\"fv-cats-dot\"><\/span>Professional Communications<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/features\/\" data-fvcat=\"features\"><span class=\"fv-cats-dot\"><\/span>Features<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/artificial-intelligence\/\" data-fvcat=\"artificial-intelligence\"><span class=\"fv-cats-dot\"><\/span>Artificial Intelligence<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/call-center-cloud-technology\/\" data-fvcat=\"call-center-cloud-technology\"><span class=\"fv-cats-dot\"><\/span>Call center<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/channels\/\" data-fvcat=\"channels\"><span class=\"fv-cats-dot\"><\/span>Channels<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><script> (function(){ var root=document.querySelector('.fv-blog-cats'); if(!root){return;} if(root.dataset.fvCatsInit){return;} root.dataset.fvCatsInit='1'; var CSS=\"nav.fv-blog-cats{--fv:#f6343f;--fv-osc:#d8252f;--fv-tinta:#1a1a2e;--fv-borde:#e6e6ea;font-family:inherit;max-width:1180px;margin:28px auto 18px;padding:0 4px;text-align:center!important;}\" +\"nav.fv-blog-cats .fv-cats-titulo{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#9a9aae;margin:0 0 14px;}\" +\"nav.fv-blog-cats ul.fv-cats-lista{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:10px 12px;list-style:none!important;margin:0;padding:0!important;text-align:center;}\" +\"nav.fv-blog-cats .fv-cats-lista a{display:inline-flex!important;align-items:center;gap:7px;padding:9px 18px;border-radius:999px;border:1px solid var(--fv-borde);background:#fff!important;color:#000!important;font-size:14px;font-weight:400;line-height:1;text-decoration:none!important;white-space:nowrap;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .1s ease;}\" +\"nav.fv-blog-cats .fv-cats-lista a:hover{border-color:var(--fv);color:var(--fv)!important;background:#fff5f5;box-shadow:0 4px 14px -6px rgba(246,52,63,.45);text-decoration:none!important;}\" +\"nav.fv-blog-cats .fv-cats-lista a:active{transform:translateY(1px);}\" +\"nav.fv-blog-cats .fv-cats-lista a:focus-visible{outline:3px solid rgba(246,52,63,.4);outline-offset:2px;}\" +\"nav.fv-blog-cats .fv-cats-dot{width:8px;height:8px;border-radius:50%;background:var(--fv);opacity:1;flex-shrink:0;}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo{background:var(--fv)!important;border-color:var(--fv);color:#fff!important;box-shadow:0 6px 16px -6px rgba(246,52,63,.6);}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo:hover{background:var(--fv-osc);color:#fff!important;}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo .fv-cats-dot{opacity:1;background:#fff;}\" +\"@media (max-width:600px){nav.fv-blog-cats ul.fv-cats-lista{display:flex;flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;padding-bottom:6px;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--fv-borde) transparent;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar{height:6px;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar-thumb{background:var(--fv-borde);border-radius:3px;}nav.fv-blog-cats .fv-cats-lista a{flex-shrink:0;}}\"; var st=document.createElement('style'); st.setAttribute('data-fv-injected','1'); st.textContent=CSS; document.head.appendChild(st); var SLUGS=['technology','professional-communications','features','artificial-intelligence','call-center-cloud-technology','channels']; var found={}; document.querySelectorAll('a[href*=\"\/category\/\"]').forEach(function(a){ if(root.contains(a)){return;} var href=a.getAttribute('href')||''; var i=href.indexOf('\/category\/'); if(i<0){return;} var rest=href.slice(i+10); var j=rest.indexOf('\/'); if(j<0){return;} var slug=rest.slice(0,j); if(SLUGS.indexOf(slug)<0){return;} found[slug]=1; }); root.querySelectorAll('.fv-cats-lista a').forEach(function(a){ var cat=a.getAttribute('data-fvcat'); if(!cat){return;} if(!found[cat]){return;} a.classList.add('fv-cats-activo'); a.setAttribute('aria-current','true'); }); })(); <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emma Smith\u2014\u2014Share Copy link Summarize this article with AI Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send. ChatGPTClaudePerplexity Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account The conversion rate is one of the essential indicators that we must observe when we [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":23421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86,153],"tags":[],"class_list":["post-23240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-channels","category-features"],"_wp_attached_file":null,"_wp_attachment_metadata":null,"_wp_attachment_image_alt":null,"_wp_page_template":null,"_wpgce_event_tracking_active":null,"_wpgce_event_tracking_code":null,"_wpgce_event_tracking_jquery_code":null,"_wpe_gce_active":null,"_wpe_gce_code":null,"_experiments_wp_code":null,"_wpgce_event_tracking_css_id":null,"_wpgce_event_tracking_css_class":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_google-plus-title":null,"_yoast_wpseo_google-plus-description":null,"_yoast_wpseo_google-plus-image":null,"_wpgce_event_tracking_label":null,"_wpgce_event_tracking_action":null,"_wpgce_event_tracking_category":null,"_experiments_wp_active":null,"_oembed_416f6f269dd139bf4a841b01047e0919":null,"hreflang-es_es":null,"hreflang-en_gb":null,"_et_pb_predefined_layout":null,"_et_pb_layout_applicability":null,"notification_id":null,"dismissable":null,"location":null,"version":null,"viewed":null,"expiration":null,"plans":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_et_post_bg_color":"#ffffff","_et_post_bg_layout":"light","_et_pb_show_title":"on","_yoast_wpseo_primary_category":"1","_yoast_wpseo_opengraph-image-id":null,"_wp_attachment_backup_sizes":null,"_xmlsf_exclude":null,"_yoast_wpseo_canonical":null,"_et_pb_module_type":null,"_schema_categories":null,"_schema_type":null,"_schema_article_type":null,"_schema_post_types":null,"_schema_post_meta_box_enabled":null,"_schema_post_meta_box_title":null,"_schema_post_meta_box":null,"_schema_video_object_type":null,"_schema_audio_object_type":null,"_et_autogenerated_title":null,"_et_default":null,"_et_enabled":null,"_et_header_layout_id":null,"_et_header_layout_enabled":null,"_et_body_layout_id":null,"_et_body_layout_enabled":null,"_et_footer_layout_id":null,"_et_footer_layout_enabled":null,"_imagify_optimization_level":null,"_imagify_status":null,"_imagify_data":null,"_rocket_exclude_lazyload":null,"_rocket_exclude_lazyload_iframes":null,"_rocket_exclude_minify_css":null,"_rocket_exclude_minify_js":null,"_rocket_exclude_cdn":null,"_rocket_exclude_defer_all_js":null,"_rocket_exclude_delay_js":null,"_sc_disable_sc":null,"_sc_disable_admin":null,"_sc_editor":null,"_sc_allowed_devices":null,"yarpp_meta":{"yarpp_display_for_this_post":1},"_rocket_exclude_remove_unused_css":null,"_oembed_79f80bd7168b3189efa370edf193fbe6":null,"_et_pb_row_layout":null,"_et_use_on":null,"_et_pb_light_text_color":null,"_et_template":null,"_oembed_3106f03df1b49016f7fdca1c3ec6ce18":null,"_oembed_7477bcd2452b8f09f89fc3ecfc2f7346":null,"_megamenu":null,"perfmatters_exclude_minify_js":null,"perfmatters_exclude_lazy_loading":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"hreflang-fr":null,"hreflang-es_ar":null,"hreflang-fr_be":null,"hreflang-es_mx":null,"hreflang-en":null,"hreflang-fr_fr":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_edit_last":"24","_et_pb_page_layout":"et_right_sidebar","_et_pb_use_builder":"","_et_pb_old_content":"","_yoast_wpseo_focuskw":"improve the conversion rate","_yoast_wpseo_title":"Strategies to improve the conversion rate of your website","_yoast_wpseo_metadesc":"It is very important to improve the conversion rate because if we are able to achieve this we will consequently achieve an increase in sales.","_yoast_wpseo_linkdex":"74","_edit_lock":"1702902208:24","_yoast_wpseo_focuskw_text_input":null,"_et_pb_built_for_post_type":null,"_et_pb_post_hide_nav":"default","_et_pb_side_nav":"off","_et_pb_enable_shortcode_tracking":null,"_et_pb_custom_css":null,"_et_builder_version":null,"_yoast_wpseo_content_score":"30","_et_pb_ab_stats_refresh_interval":null,"_thumbnail_id":"23421","_wp_old_date":null,"_et_pb_show_page_creation":null,"_et_pb_ab_subjects":null,"_et_pb_ab_current_shortcode":null,"_wp_old_slug":null,"_schema_ref":"12660","_et_pb_first_image":"","_et_pb_truncate_post":"","_et_pb_truncate_post_date":"","_et_pb_gutter_width":null,"search_volume":null,"_yoast_wpseo_estimated-reading-time-minutes":"5","_schema_json":{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/"},"url":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/","headline":"Strategies to improve the conversion rate of your website","datePublished":"2022-12-14T07:05:28+01:00","dateModified":"2026-07-28T18:49:01+02:00","publisher":{"@type":"Organization","@id":"https:\/\/fonvirtual.com\/en\/#organization","name":"Fonvirtual","logo":{"@type":"ImageObject","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/03\/fonvirtual-logo-blanco-sin-fondo_optim-min.png","width":600,"height":60}},"image":{"@type":"ImageObject","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg","width":783,"height":494},"articleSection":"Channels","description":"It is very important to improve the conversion rate because if we are able to achieve this we will consequently achieve an increase in sales.","author":{"@type":"Person","name":"Adminfon","url":"https:\/\/fonvirtual.com\/en\/blog\/author\/adminfon\/","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","height":96,"width":96}},"commentCount":0},"_schema_json_timestamp":"1786522851","_global_colors_info":null,"_et_builder_dynamic_assets_loading_attr_threshold":"3","_yoast_wpseo_wordproof_timestamp":"","_wp_desired_post_slug":null,"_et_theme_builder_marked_as_unused":null,"_monsterinsights_sitenote_active":null,"_xmlsf_image_attached":{"loc":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/increase-contact-forms.jpg","title":"increase-contact-forms","caption":""},"_et_dynamic_cached_shortcodes":["et_pb_column_inner","et_pb_post_content","et_pb_section","et_pb_column","et_pb_row_inner","et_pb_blog","et_pb_button","et_pb_image","et_pb_post_title","et_pb_text"],"_et_dynamic_cached_attributes":{"specialty":["on"],"background_enable_color":"off"},"_et_builder_module_features_cache":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategies to improve the conversion rate of your website<\/title>\n<meta name=\"description\" content=\"It is very important to improve the conversion rate because if we are able to achieve this we will consequently achieve an increase in sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies to improve the conversion rate of your website\" \/>\n<meta property=\"og:description\" content=\"It is very important to improve the conversion rate because if we are able to achieve this we will consequently achieve an increase in sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Fonvirtual\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T06:05:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T16:49:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"783\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adminfon\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adminfon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategies to improve the conversion rate of your website","description":"It is very important to improve the conversion rate because if we are able to achieve this we will consequently achieve an increase in sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/","og_locale":"es_ES","og_type":"article","og_title":"Strategies to improve the conversion rate of your website","og_description":"It is very important to improve the conversion rate because if we are able to achieve this we will consequently achieve an increase in sales.","og_url":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/","og_site_name":"Fonvirtual","article_published_time":"2022-12-14T06:05:28+00:00","article_modified_time":"2026-07-28T16:49:01+00:00","og_image":[{"width":783,"height":494,"url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg","type":"image\/jpeg"}],"author":"Adminfon","twitter_misc":{"Escrito por":"Adminfon","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/#article","isPartOf":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/"},"author":{"name":"Adminfon","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/person\/e229ec32cb4b8dce008c9c7dfcfdae92"},"headline":"Strategies to improve the conversion rate of your website","datePublished":"2022-12-14T06:05:28+00:00","dateModified":"2026-07-28T16:49:01+00:00","mainEntityOfPage":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/"},"wordCount":1058,"publisher":{"@id":"https:\/\/fonvirtual.com\/en\/#organization"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg","articleSection":["Channels","Features"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/","url":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/","name":"Strategies to improve the conversion rate of your website","isPartOf":{"@id":"https:\/\/fonvirtual.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/#primaryimage"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg","datePublished":"2022-12-14T06:05:28+00:00","dateModified":"2026-07-28T16:49:01+00:00","description":"It is very important to improve the conversion rate because if we are able to achieve this we will consequently achieve an increase in sales.","breadcrumb":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/#primaryimage","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg","contentUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/12\/conversion-rate.jpg","width":783,"height":494,"caption":"conversion-rate"},{"@type":"BreadcrumbList","@id":"https:\/\/fonvirtual.com\/en\/blog\/improve-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fonvirtual.com\/en\/"},{"@type":"ListItem","position":2,"name":"Strategies to improve the conversion rate of your website"}]},{"@type":"WebSite","@id":"https:\/\/fonvirtual.com\/en\/#website","url":"https:\/\/fonvirtual.com\/en\/","name":"Fonvirtual","description":"Your best virtual phone number and virtual PBX option","publisher":{"@id":"https:\/\/fonvirtual.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fonvirtual.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fonvirtual.com\/en\/#organization","name":"Fonvirtual.com","url":"https:\/\/fonvirtual.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/06\/Logo-2.png","contentUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/06\/Logo-2.png","width":300,"height":300,"caption":"Fonvirtual.com"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/person\/e229ec32cb4b8dce008c9c7dfcfdae92","name":"Adminfon","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","caption":"Adminfon"},"url":"https:\/\/fonvirtual.com\/en\/blog\/author\/adminfon\/"}]}},"_links":{"self":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/23240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/comments?post=23240"}],"version-history":[{"count":3,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/23240\/revisions"}],"predecessor-version":[{"id":38741,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/23240\/revisions\/38741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/media\/23421"}],"wp:attachment":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/media?parent=23240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/categories?post=23240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/tags?post=23240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}