{"id":22928,"date":"2022-09-07T07:30:05","date_gmt":"2022-09-07T05:30:05","guid":{"rendered":"https:\/\/fonvirtual.com\/en\/?p=22928"},"modified":"2026-07-28T18:49:23","modified_gmt":"2026-07-28T16:49:23","slug":"use-business-analytics-solutions","status":"publish","type":null,"link":"https:\/\/fonvirtual.com\/en\/blog\/use-business-analytics-solutions\/","title":{"rendered":"How can you use Business Analytics solutions to benefit your business?"},"content":{"rendered":"<style id=\"fv-tb-hide\">.et_pb_row_inner_1_tb_body,.et_pb_image_0_tb_body{display:none!important}<\/style>\n<div id=\"fv-meta-share\" style=\"position:relative;background:#fff;border:1px solid #ececf1;border-radius:12px;box-shadow:0 4px 18px rgba(20,20,60,0.05);padding:16px 18px;margin:0 0 24px 0;max-width:760px;font-family:inherit;\">\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:13px;\"><a href=\"https:\/\/fonvirtual.com\/en\/profile-of-emma-smith\/\" 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this article with AI<\/span><\/div>\n<div style=\"font-size:13.5px;color:#5b5b6e;margin:0 0 16px;padding-left:8px;line-height:1.5;\">Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send.<\/div>\n<div style=\"display:flex;flex-wrap:wrap;gap:10px;padding-left:8px;\"><a data-ai=\"https:\/\/chatgpt.com\/?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#12a37f;display:inline-block;\"><\/span>ChatGPT<\/a><a data-ai=\"https:\/\/claude.ai\/new?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#d97757;display:inline-block;\"><\/span>Claude<\/a><a data-ai=\"https:\/\/www.perplexity.ai\/search?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#1fb8a6;display:inline-block;\"><\/span>Perplexity<\/a><\/div>\n<div style=\"font-size:11.5px;color:#9a9aae;margin:14px 0 0;padding-left:8px;\">Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account<\/div>\n<\/div>\n<p><script> (function(){ var card=document.getElementById('fv-resumen-ia'); if(!card)return; var h1=document.querySelector('article h1')||document.querySelector('h1'); var title=h1?h1.textContent.trim():document.title.replace(\/\\s*[|\\-\u2013\u2014].*$\/,'').trim(); var link=window.location.href; var enc=encodeURIComponent('Summarize this article from the Fonvirtual blog. Title: \u00ab'+title+'\u00bb. Link: '+link); card.querySelectorAll('a[data-ai]').forEach(function(a){a.href=a.getAttribute('data-ai')+enc;}); })(); <\/script><\/p>\n<p><span style=\"font-weight: 400;\">In the midst of digital transformation, the business world has become increasingly competitive. Therefore, in order to gain an advantage over others and encourage customers to buy our products, companies need to be able to <\/span><b>improve their decision making process <\/b><span style=\"font-weight: 400;\">with tools such as <\/span><b>Business Analytics solutions<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">These systems provide companies with the <\/span><b>right information at the right time<\/b><span style=\"font-weight: 400;\">, and their use in conjunction with other business tools can bring great benefits.\u00a0<\/span> <span style=\"font-weight: 400;\">Today we want you to learn <\/span><b>all about Business Analytics<\/b><span style=\"font-weight: 400;\">: from what it is to its benefits and how you can use it to your business advantage.<\/span> <\/p>\n<h2><span style=\"font-weight: 400;\">What is Business Analytics?<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">This concept refers to all processes and technologies aimed at collecting and analyzing large amounts of data.<\/span> <span style=\"font-weight: 400;\">Until recently, the extraction of this data was done manually by employees, which <\/span><b>was not only inefficient and time-consuming, <\/b><span style=\"font-weight: 400;\">but also sometimes resulted in incorrect information.\u00a0<\/span> <span style=\"font-weight: 400;\">Fortunately, <\/span><b>this task is now automated by business analytics systems<\/b><span style=\"font-weight: 400;\">, which efficiently review this information and then organize it into interactive dashboards that allow the business to make more informed decisions based on this data.<\/span> <span style=\"font-weight: 400;\">Thus, the use of these systems not only implies an improvement in the company&#8217;s performance, but also, by being able to integrate them with other tools<\/span><b>, allows us to offer greater confidence to our customers and a higher quality service.<\/b> <\/p>\n<h2><span style=\"font-weight: 400;\">What are the benefits of Business Analytics solutions?<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">One of the main benefits of Business Analytics solutions is, as already mentioned, to <\/span><b>support decision making in companies<\/b><span style=\"font-weight: 400;\">. However, this is not the only benefit offered by these systems:<\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">Process optimisation<\/span><\/h3>\n<p> <span style=\"font-weight: 400;\">The manual extraction and analysis of data implies a number of resources that could be used for other, more specialized tasks. Among them, we find a very valuable one: <\/span><b>employees&#8217; time<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">By automating this process with Business Analytics solutions, <\/span><b>large amounts of data <\/b><span style=\"font-weight: 400;\">can be <\/span><b>processed and comprehensive reports produced in a matter of minutes<\/b><span style=\"font-weight: 400;\">, so there is no longer a need for several workers dedicated exclusively to this task. They can concentrate on others that require more concentration.<\/span> <span style=\"font-weight: 400;\">This not only increases the productivity and efficiency of the company, but also <\/span><b>reduces the costs associated with this process.<\/b> <\/p>\n<h3><span style=\"font-weight: 400;\">A better User Experience<\/span><\/h3>\n<p> <span style=\"font-weight: 400;\">Through Business Analytics, companies find a wealth of information that they can use to <\/span><b>adapt to user needs and improve their experience<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Through metrics such as Call Tracking or platforms such as <\/span><a href=\"https:\/\/fonvirtual.com\/en\/crm-cti-integration\/google-data-studio\/\"><span style=\"font-weight: 400;\">Google Data Studio<\/span><\/a><span style=\"font-weight: 400;\"> (discussed later), they are able to <\/span><b>identify weak points in the business,<\/b><span style=\"font-weight: 400;\"> for<\/span> <span style=\"font-weight: 400;\">example, if contacts are being lost or if agents are not paying adequate attention.\u00a0<\/span> <span style=\"font-weight: 400;\">With these solutions, we will be able to <\/span><b>adapt to customers&#8217; preferences and optimize their experience <\/b><span style=\"font-weight: 400;\">according to what they expect from us.<\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">Information management from any device, anywhere<\/span><\/h3>\n<p> <span style=\"font-weight: 400;\">When making a decision, it is <\/span><b>often the case that <\/b><span style=\"font-weight: 400;\">not everyone in the organization has access to the data. Or even that valuable information has been lost in the process because it has not been reflected in the same place.<\/span> <b>Business Analytics solutions prevent this<\/b><span style=\"font-weight: 400;\">, as everything will be in one place: on a platform where any new data is instantly reflected and accessible to all employees from any device, wherever they are.\u00a0<\/span> <span style=\"font-weight: 400;\">This allows us to <\/span><b>analyze all aspects of the organization in real time, to detect any failures <\/b><span style=\"font-weight: 400;\">in our service and to correct them quickly without affecting the customer experience.<\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">Error reduction<\/span><\/h3>\n<p> <span style=\"font-weight: 400;\">Finally, one of the main advantages of automating the collection, analysis and organization of information is that it <\/span><b>reduces the number of mistakes <\/b><span style=\"font-weight: 400;\">that could be made if the process were carried out manually, because the data is loaded as it appears at the point from which it is extracted.<\/span> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-22929 aligncenter\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/08\/business-analytics-benefits-enterprise-300x200.jpg\" alt=\"business-analytics-benefits-enterprise\" width=\"434\" height=\"289\" \/> <\/p>\n<h2><span style=\"font-weight: 400;\">How to use Business Analytics solutions in your company?<\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">Now that you know what Business Analytics is and what its benefits are, we want you to know <\/span><b>what solutions you can find at Fonvirtual <\/b><span style=\"font-weight: 400;\">and how you can use them to benefit your business:<\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">Call Tracking<\/span><\/h3>\n<p> <span style=\"font-weight: 400;\">It is a parameter used to <\/span><b>control the origin of contacts in a given campaign<\/b><span style=\"font-weight: 400;\">. Although its name refers to \u00abCall Tracking\u00bb, the truth is that <\/span><b>its use has been extended to other communication channels <\/b><span style=\"font-weight: 400;\">such as WhatsApp or web buttons.\u00a0<\/span> <span style=\"font-weight: 400;\">This business analytics solution allows companies to <\/span><b>measure the impact of their campaigns by <\/b><span style=\"font-weight: 400;\">associating a communication channel with each campaign. For example, if the company has multiple active online and offline campaigns, it can associate a <\/span><a href=\"https:\/\/fonvirtual.com\/en\/whatsapp-business-api\/\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/a><span style=\"font-weight: 400;\"> button with its website, a <\/span><a href=\"https:\/\/fonvirtual.com\/en\/click-to-call\/\"><span style=\"font-weight: 400;\">Click to Speak<\/span><\/a><span style=\"font-weight: 400;\"> button with a landing page and a phone number with a press ad.<\/span> <span style=\"font-weight: 400;\">This will <\/span><b>allow agents to know where each interaction comes from<\/b><span style=\"font-weight: 400;\"> in order to<\/span> <span style=\"font-weight: 400;\">provide users with personalized recommendations and offers. In addition, with Call Tracking, supervisors will be able to access features such as :<\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check the effectiveness of each campaign and the ways in which customers make the most contact <\/b><span style=\"font-weight: 400;\">through the reports generated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Listen to the recording or transcript of calls<\/b><span style=\"font-weight: 400;\">, and <\/span><b>read the online conversations<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review the conversations that were answered and those that were not<\/b><span style=\"font-weight: 400;\">, and in the latter case they will have the customer&#8217;s number so that they can deal with them and not lose the sales opportunity.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Google Data Studio<\/span><\/h3>\n<p> <span style=\"font-weight: 400;\">As part of the Business Analytics process, Fonvirtual offers you the possibility to <\/span><b>integrate your virtual PBX or Call Center software with Google Data Studio.\u00a0<\/b> <span style=\"font-weight: 400;\">This platform consists of a series of templates that allow you to interactively visualize the data you need. But the integration goes even further and allows data from your <\/span><a href=\"https:\/\/fonvirtual.com\/en\/\"><span style=\"font-weight: 400;\">communication software<\/span><\/a><b> to be automatically loaded into your Google Data Studio dashboard periodically<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">This means that any member can <\/span><b>store and check information in real time <\/b><span style=\"font-weight: 400;\">from the same platform, from any location and with the device you have at hand at any time.<\/span> <span style=\"font-weight: 400;\">You will be able to <\/span><b>see how many interactions you have or have not responded to <\/b><span style=\"font-weight: 400;\">based on your schedule, day of the week, or agent, as well as the <\/span><b>origin of the interactions <\/b><span style=\"font-weight: 400;\">to make better decisions.<\/span> <span style=\"font-weight: 400;\">As you have seen, Business Analytics is a very useful process for companies, because it allows them to obtain valuable information in a short time to make better decisions. If you would also like to start using these solutions to benefit your business, <\/span><a href=\"https:\/\/fonvirtual.com\/en\/contact\/\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\"> so we can help you.<\/span><\/p>\n<style id=\"fv-blog-cats-css\"> nav.fv-blog-cats{--fv:#f6343f;--fv-osc:#d8252f;--fv-tinta:#1a1a2e;--fv-borde:#e6e6ea;font-family:inherit;max-width:1180px;margin:28px auto 18px;padding:0 4px;text-align:center!important;} nav.fv-blog-cats .fv-cats-titulo{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#9a9aae;margin:0 0 14px;} nav.fv-blog-cats ul.fv-cats-lista{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:10px 12px;list-style:none!important;margin:0;padding:0!important;text-align:center;} nav.fv-blog-cats .fv-cats-lista a{display:inline-flex!important;align-items:center;gap:7px;padding:9px 18px;border-radius:999px;border:1px solid var(--fv-borde);background:#fff!important;color:#000!important;font-size:14px;font-weight:400;line-height:1;text-decoration:none!important;white-space:nowrap;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .1s ease;} nav.fv-blog-cats .fv-cats-lista a:hover{border-color:var(--fv);color:var(--fv)!important;background:#fff5f5;box-shadow:0 4px 14px -6px rgba(246,52,63,.45);text-decoration:none!important;} nav.fv-blog-cats .fv-cats-lista a:active{transform:translateY(1px);} nav.fv-blog-cats .fv-cats-lista a:focus-visible{outline:3px solid rgba(246,52,63,.4);outline-offset:2px;} nav.fv-blog-cats .fv-cats-dot{width:8px;height:8px;border-radius:50%;background:var(--fv);opacity:1;flex-shrink:0;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo{background:var(--fv)!important;border-color:var(--fv);color:#fff!important;box-shadow:0 6px 16px -6px rgba(246,52,63,.6);} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo:hover{background:var(--fv-osc);color:#fff!important;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo .fv-cats-dot{opacity:1;background:#fff;} @media (max-width:600px){nav.fv-blog-cats ul.fv-cats-lista{display:flex;flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;padding-bottom:6px;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--fv-borde) transparent;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar{height:6px;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar-thumb{background:var(--fv-borde);border-radius:3px;}nav.fv-blog-cats .fv-cats-lista a{flex-shrink:0;}} <\/style>\n<nav class=\"fv-blog-cats\" aria-label=\"Blog categories\">\n<p class=\"fv-cats-titulo\">Explore by category<\/p>\n<ul class=\"fv-cats-lista\">\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/\" data-fvcat=\"\"><span class=\"fv-cats-dot\"><\/span>All<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/technology\/\" data-fvcat=\"technology\"><span class=\"fv-cats-dot\"><\/span>Technology<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/professional-communications\/\" data-fvcat=\"professional-communications\"><span class=\"fv-cats-dot\"><\/span>Professional Communications<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/features\/\" data-fvcat=\"features\"><span class=\"fv-cats-dot\"><\/span>Features<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/artificial-intelligence\/\" data-fvcat=\"artificial-intelligence\"><span class=\"fv-cats-dot\"><\/span>Artificial Intelligence<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/call-center-cloud-technology\/\" data-fvcat=\"call-center-cloud-technology\"><span class=\"fv-cats-dot\"><\/span>Call center<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/channels\/\" data-fvcat=\"channels\"><span class=\"fv-cats-dot\"><\/span>Channels<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><script> (function(){ var root=document.querySelector('.fv-blog-cats'); 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var st=document.createElement('style'); st.setAttribute('data-fv-injected','1'); st.textContent=CSS; document.head.appendChild(st); var SLUGS=['technology','professional-communications','features','artificial-intelligence','call-center-cloud-technology','channels']; var found={}; document.querySelectorAll('a[href*=\"\/category\/\"]').forEach(function(a){ if(root.contains(a)){return;} var href=a.getAttribute('href')||''; var i=href.indexOf('\/category\/'); if(i<0){return;} var rest=href.slice(i+10); var j=rest.indexOf('\/'); if(j<0){return;} var slug=rest.slice(0,j); if(SLUGS.indexOf(slug)<0){return;} found[slug]=1; }); root.querySelectorAll('.fv-cats-lista a').forEach(function(a){ var cat=a.getAttribute('data-fvcat'); if(!cat){return;} if(!found[cat]){return;} a.classList.add('fv-cats-activo'); a.setAttribute('aria-current','true'); }); })(); <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emma Smith\u2014\u2014Share Copy link Summarize this article with AI Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send. ChatGPTClaudePerplexity Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account In the midst of digital transformation, the business world has become increasingly competitive. Therefore, in 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