{"id":22526,"date":"2022-04-13T16:52:56","date_gmt":"2022-04-13T14:52:56","guid":{"rendered":"https:\/\/fonvirtual.com\/en\/?p=22526"},"modified":"2026-07-28T18:49:58","modified_gmt":"2026-07-28T16:49:58","slug":"communication-channels-ecommerce","status":"publish","type":null,"link":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/","title":{"rendered":"7 essential communication channels for an ecommerce"},"content":{"rendered":"<style id=\"fv-tb-hide\">.et_pb_row_inner_1_tb_body,.et_pb_image_0_tb_body{display:none!important}<\/style>\n<div id=\"fv-meta-share\" style=\"position:relative;background:#fff;border:1px solid #ececf1;border-radius:12px;box-shadow:0 4px 18px rgba(20,20,60,0.05);padding:16px 18px;margin:0 0 24px 0;max-width:760px;font-family:inherit;\">\n<div style=\"display:flex;flex-wrap:wrap;align-items:center;gap:13px;\"><a href=\"https:\/\/fonvirtual.com\/en\/profile-of-emma-smith\/\" style=\"display:inline-flex;align-items:center;gap:10px;text-decoration:none;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2024\/01\/Emma_Smith_Profile-1-1-150x150.jpg\" alt=\"Emma Smith\" width=\"42\" height=\"42\" style=\"width:42px;height:42px;border-radius:50%;object-fit:cover;display:block;flex-shrink:0;border:1px solid #ececf1;\"\/><span style=\"font-size:13.5px;color:#1a1a2e;font-weight:600;\">Emma Smith<\/span><\/a><a href=\"https:\/\/www.linkedin.com\/in\/emma-smith-fnv\/\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Emma Smith's LinkedIn profile\" title=\"View Emma Smith's LinkedIn profile\" style=\"display:inline-flex;align-items:center;justify-content:center;width:24px;height:24px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0a66c2;text-decoration:none;flex-shrink:0;\"><svg width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.13 1.45-2.13 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28ZM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13ZM7.12 20.45H3.56V9h3.56v11.45Z\"\/><\/svg><\/a><span style=\"width:1px;height:18px;background:#ececf1;\"><\/span><span style=\"display:inline-flex;align-items:center;gap:6px;font-size:13px;color:#6b6b7e;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#9a9aae\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;flex-shrink:0;\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18M8 3v4M16 3v4\"\/><\/svg><span id=\"fv-ms-date\">\u2014<\/span><\/span><span style=\"display:inline-flex;align-items:center;gap:6px;font-size:13px;color:#6b6b7e;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#9a9aae\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;flex-shrink:0;\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M12 7v5l3 2\"\/><\/svg><span id=\"fv-ms-readtime\">\u2014<\/span><\/span><span style=\"margin-left:auto;\"><button id=\"fv-share-btn\" type=\"button\" onclick=\"var t=document.title,l=location.href,p=document.getElementById('fv-share-panel');if(navigator.share){navigator.share({title:t,text:t,url:l}).catch(function(){});}else if(p){p.style.display=(p.style.display==='none')?'block':'none';}\" style=\"display:inline-flex;align-items:center;gap:7px;background:transparent;color:#2b2f3a;border:1px solid #dcdce4;border-radius:24px;font-size:13px;font-weight:600;padding:9px 18px;line-height:1;cursor:pointer;font-family:inherit;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b2f3a\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;\"><circle cx=\"18\" cy=\"5\" r=\"3\"\/><circle cx=\"6\" cy=\"12\" r=\"3\"\/><circle cx=\"18\" cy=\"19\" r=\"3\"\/><path d=\"M8.6 13.5l6.8 4M8.6 10.5l6.8-4\"\/><\/svg>Share<\/button><\/span><\/div>\n<div id=\"fv-share-panel\" style=\"display:none;margin-top:14px;padding-top:14px;border-top:1px solid #f0f0f4;text-align:right;\">\n<div style=\"display:inline-flex;flex-wrap:wrap;align-items:center;gap:9px;justify-content:center;\"><a data-share=\"x\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on X\" href=\"#\" onclick=\"window.open('https:\/\/twitter.com\/intent\/tweet?text='+encodeURIComponent(document.title)+'\\x26url='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0f0f17;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24h-6.66l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231 5.45-6.231Zm-1.161 17.52h1.833L7.084 4.126H5.117l11.966 15.648Z\"\/><\/svg><\/a><a data-share=\"fb\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on Facebook\" href=\"#\" onclick=\"window.open('https:\/\/www.facebook.com\/sharer\/sharer.php?u='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#1877f2;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M24 12.07C24 5.4 18.63 0 12 0S0 5.4 0 12.07C0 18.1 4.39 23.1 10.13 24v-8.44H7.08v-3.49h3.05V9.41c0-3.02 1.79-4.69 4.53-4.69 1.31 0 2.68.24 2.68.24v2.97h-1.51c-1.49 0-1.96.93-1.96 1.89v2.27h3.33l-.53 3.49h-2.8V24C19.61 23.1 24 18.1 24 12.07Z\"\/><\/svg><\/a><a data-share=\"li\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on LinkedIn\" href=\"#\" onclick=\"window.open('https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url='+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#0a66c2;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.13 1.45-2.13 2.94v5.67H9.35V9h3.41v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28ZM5.34 7.43a2.06 2.06 0 1 1 0-4.13 2.06 2.06 0 0 1 0 4.13ZM7.12 20.45H3.56V9h3.56v11.45Z\"\/><\/svg><\/a><a data-share=\"wa\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"Share on WhatsApp\" href=\"#\" onclick=\"window.open('https:\/\/api.whatsapp.com\/send?text='+encodeURIComponent(document.title)+'%20'+encodeURIComponent(location.href),'_blank','noopener');return false;\" style=\"display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;border:1px solid #e3e3ea;background:#fff;color:#25d366;text-decoration:none;\"><svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"currentColor\" style=\"display:block;\"><path d=\"M12.04 2C6.58 2 2.13 6.45 2.13 11.91c0 1.75.46 3.45 1.32 4.95L2 22l5.25-1.38c1.45.79 3.08 1.21 4.79 1.21 5.46 0 9.91-4.45 9.91-9.91S17.5 2 12.04 2Zm5.8 14.06c-.24.68-1.4 1.3-1.93 1.34-.49.04-.95.21-3.2-.67-2.69-1.06-4.4-3.8-4.54-3.98-.13-.18-1.08-1.44-1.08-2.74s.68-1.95.92-2.21c.24-.27.53-.34.71-.34.18 0 .35 0 .5.01.16.01.38-.06.59.45.24.57.81 1.97.88 2.11.07.14.12.3.02.48-.09.18-.14.3-.27.45-.13.16-.28.34-.4.46-.13.13-.27.28-.12.55.15.27.66 1.1 1.42 1.78.98.87 1.8 1.14 2.07 1.27.27.13.43.11.59-.07.16-.18.68-.79.86-1.06.18-.27.36-.22.61-.13.25.09 1.59.75 1.86.89.27.13.45.2.52.31.07.11.07.64-.17 1.32Z\"\/><\/svg><\/a><button id=\"fv-copy-btn\" type=\"button\" onclick=\"var n=document.getElementById('fv-copy-label');if(navigator.clipboard){navigator.clipboard.writeText(location.href).then(function(){if(n){var s=n.textContent;n.textContent='Copied \u2713';setTimeout(function(){n.textContent=s;},2000);}});}return false;\" style=\"display:inline-flex;align-items:center;gap:7px;background:#fff;color:#2b2f3a;border:1px solid #dcdce4;border-radius:24px;font-size:12.5px;font-weight:600;padding:9px 14px;line-height:1;cursor:pointer;font-family:inherit;\"><svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#2b2f3a\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"display:block;\"><path d=\"M10 13a5 5 0 0 0 7 0l3-3a5 5 0 0 0-7-7l-1 1\"\/><path d=\"M14 11a5 5 0 0 0-7 0l-3 3a5 5 0 0 0 7 7l1-1\"\/><\/svg><span id=\"fv-copy-label\">Copy link<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<p><script> (function(){ function run(){ var root=document.getElementById('fv-meta-share'); if(!root) return; var months=['January','February','March','April','May','June','July','August','September','October','November','December']; function fmtDate(s){ try{ var d=new Date(s); return months[d.getMonth()]+' '+d.getDate()+', '+d.getFullYear(); }catch(e){ return ''; } } var dateEl=document.getElementById('fv-ms-date'); if(dateEl){ var cur=dateEl.textContent.trim(); if(!cur||cur==='\u2014'){ var t=document.querySelector('time[datetime]'); if(t){ dateEl.textContent=fmtDate(t.getAttribute('datetime')); } else { var apiLink=document.querySelector('link[rel*=\"api.w.org\"]'); if(apiLink){ var apiRoot=apiLink.getAttribute('href')||''; var slug=window.location.pathname.replace(\/\\\/+$\/,'').split('\/').pop(); fetch(apiRoot+'wp\/v2\/posts?slug='+encodeURIComponent(slug)+'&_fields=date').then(function(r){return r.json();}).then(function(j){ if(j){ if(j[0]){ if(j[0].date){ dateEl.textContent=fmtDate(j[0].date); } } } }).catch(function(){}); } } } } var rtEl=document.getElementById('fv-ms-readtime'); if(rtEl){ var cur2=rtEl.textContent.trim(); if(!cur2||cur2==='\u2014'){ var cont=document.querySelector('.et_pb_post_content')||document.querySelector('.entry-content')||document.querySelector('article'); var words=0; if(cont){ var c=cont.cloneNode(true); c.querySelectorAll('[id^=\"fv-\"]').forEach(function(n){n.remove();}); words=(c.textContent||'').trim().split(\/\\s+\/).filter(Boolean).length; } var mins=Math.max(1,Math.round(words\/220)); rtEl.textContent=mins+' min read'; } } } if(document.readyState==='loading') document.addEventListener('DOMContentLoaded',run); else run(); })(); <\/script><\/p>\n<div id=\"fv-featured-img\" style=\"margin:0 0 26px;\"><img decoding=\"async\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg\" alt=\"communication-channels-ecommerce\" style=\"width:100%;height:auto;border-radius:12px;display:block;\" \/><\/div>\n<div id=\"fv-resumen-ia\" style=\"position:relative;background:#fff;border:1px solid #e8e8ee;border-radius:14px;box-shadow:0 6px 24px rgba(20,20,60,0.07);padding:20px 22px 16px;margin:0 0 28px 0;max-width:720px;font-family:inherit;overflow:hidden;\">\n<div style=\"position:absolute;left:0;top:0;bottom:0;width:5px;background:linear-gradient(180deg,#f6343f 0%,#ff7a45 100%);\"><\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 6px;padding-left:8px;\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" style=\"flex-shrink:0;display:block;\"><path d=\"M12 2L13.9 9.1L21 11L13.9 12.9L12 21L10.1 12.9L3 11L10.1 9.1Z\" fill=\"#f6343f\"\/><path d=\"M19 3L19.6 5.4L22 6L19.6 6.6L19 9L18.4 6.6L16 6L18.4 5.4Z\" fill=\"#ff7a45\" opacity=\"0.85\"\/><\/svg><span style=\"font-weight:700;font-size:16px;color:#1a1a2e;letter-spacing:-0.2px;\">Summarize this article with AI<\/span><\/div>\n<div style=\"font-size:13.5px;color:#5b5b6e;margin:0 0 16px;padding-left:8px;line-height:1.5;\">Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send.<\/div>\n<div style=\"display:flex;flex-wrap:wrap;gap:10px;padding-left:8px;\"><a data-ai=\"https:\/\/chatgpt.com\/?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#12a37f;display:inline-block;\"><\/span>ChatGPT<\/a><a data-ai=\"https:\/\/claude.ai\/new?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#d97757;display:inline-block;\"><\/span>Claude<\/a><a data-ai=\"https:\/\/www.perplexity.ai\/search?q=\" target=\"_blank\" rel=\"nofollow noopener\" style=\"display:inline-flex;align-items:center;gap:8px;background:transparent;color:#2b2f3a;text-decoration:none;font-size:13px;font-weight:600;padding:9px 16px;border:1px solid #dcdce4;border-radius:26px;line-height:1;\"><span style=\"width:8px;height:8px;border-radius:50%;background:#1fb8a6;display:inline-block;\"><\/span>Perplexity<\/a><\/div>\n<div style=\"font-size:11.5px;color:#9a9aae;margin:14px 0 0;padding-left:8px;\">Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account<\/div>\n<\/div>\n<p><script> (function(){ var card=document.getElementById('fv-resumen-ia'); if(!card)return; var h1=document.querySelector('article h1')||document.querySelector('h1'); var title=h1?h1.textContent.trim():document.title.replace(\/\\s*[|\\-\u2013\u2014].*$\/,'').trim(); var link=window.location.href; var enc=encodeURIComponent('Summarize this article from the Fonvirtual blog. Title: \u00ab'+title+'\u00bb. Link: '+link); card.querySelectorAll('a[data-ai]').forEach(function(a){a.href=a.getAttribute('data-ai')+enc;}); })(); <\/script><\/p>\n<p>Nowadays, it is common to find that many businesses have decided to sell their products beyond their physical establishments. The emergence of the term e-commerce offers <b>countless advantages <\/b>not only for the company, which can easily increase its sales, but also for consumers. The facility of being able to <b>view products from any device and from any place<\/b>, to buy easily with a single click, or to receive them directly at home, are some of the advantages offered by this type of transaction for users. However, they also bring with them a <b>fundamental disadvantage<\/b>: not being able to physically check the characteristics of the products. Thus, it is normal that some doubts arise before buying the product which, if not solved, may prevent consumers from buying the product. In this sense, it is the company&#8217;s responsibility to provide users with different ways of contact to overcome this problem and thus <b>connect with them in a personal and immediate way<\/b>. But what are they? In this article we tell you what are the <b>essential communication channels <\/b>for an ecommerce, those that any online shop should have to be close to its customers. In addition, we tell you the advantages that each of them offers you and how to take advantage of them in the most efficient way. <\/p>\n<h2>Voice calls<\/h2>\n<p> Although the preferences of today&#8217;s consumers have changed and some of them now use other communication channels in their relationship with companies, <b>traditional voice calls are still one of the main forms of contact<\/b>. Therefore, a telephone number that customers can call to solve their queries is the most basic communication channel that any ecommerce store should have. Its main advantage is that we are talking about a <b>personal and complete form of communication<\/b>. Unlike, for example, text messages, in these cases, consumers hear the voice of an agent, perceiving the image of a company that is close to them. Another advantage of telephone numbers is that they provide a <b>sense of local physical presence <\/b>as the web user identifies a number in a particular city with the company&#8217;s presence in that city. However, it also has <b>two main disadvantages<\/b>: on the one hand, the fact that for users, making a voice call means interrupting their activities; and on the other hand, the cost that in most cases must be borne by the customer. <b>In the first case<\/b>, the solution is to offer alternative channels, such as WhatsApp, Telegram, or a live chat. <b>In the second case<\/b>, we can <b>implement a <\/b><a href=\"https:\/\/fonvirtual.com\/en\/click-to-call\/\"><b>Click to Call button<\/b><\/a><b> on our ecommerce<\/b>. For this, it is necessary to have a virtual PBX solution, because when you click on it, a call will be launched via the Internet from the user&#8217;s browser. The agent will receive it on the device from which they manage their communications (computer, mobile or tablet) and they will talk as if it were a traditional phone call. This call does not have any cost, neither for the user nor for the company, and it works worldwide. <\/p>\n<h2>Video calls<\/h2>\n<p> Before the pandemic, video calls were already a communication channel used by many. However, after this period, its popularity has increased significantly. This is because it is <b>the most personal and closest form of contact<\/b>. Although, as mentioned above, voice calls also convey closeness, <b>video calls not only allow us to hear the person on the other end, but also to see him or her.<\/b> In addition, the most advanced systems also allow us to share files and documents, offering a more complete communication. <b>But this is not the only advantage<\/b>. Among others, we could highlight that video calls allow us to resolve customer queries more quickly. By inserting <a href=\"https:\/\/fonvirtual.com\/en\/video-conferencing\/\">video call buttons<\/a> on our ecommerce website, we can guide the customer more easily, and even show them the product visually. Let&#8217;s imagine a company that sells technological devices (mobiles, tablets, computers, headphones&#8230;) in its physical shops, but also through an online store. In the case of the shop, it is easy to check the characteristics of the item. However, in the case of an ecommerce, the customer may, for example, want to check the real color of the product, its size&#8230; Thus, through the button inserted on the website, <b>it will launch a video call that the agent will receive on his device and will allow him to visually show him the item<\/b>. It is a <b>free communication channel for the customer, <\/b>but as in the case of voice calls, its main disadvantage is that we cannot perform other tasks while we are on the video call. <\/p>\n<h2>Web chat<\/h2>\n<p> When <b>users are in the middle of the buying process<\/b>, they expect their questions to be answered quickly. Although calls and video calls are always a good option, there are many users who prefer being contacted via text messages. A <a href=\"https:\/\/fonvirtual.com\/en\/web-chat\/\">web chat<\/a> allows real-time communication between the parties, <b>ensuring that customer issues are solved quickly and efficiently<\/b>. In addition, advanced solutions with chat integrated with the rest of the ecommerce channels even allow you to switch from chat to call from the browser itself, without having to leave the communication. <\/p>\n<h2>WhatsApp and Telegram<\/h2>\n<p> We already know that instant messaging applications are the preferred way for many to have a conversation. Unlike the previous ones, these online communication channels are characterized by the <b>convenience they offer for the user<\/b>, as it is not necessary to dedicate oneself exclusively to the conversation. Moreover, they are immediate and easy to use for anyone. In this sense, giving your ecommerce customers the <b>possibility of contacting you via WhatsApp or Telegram <\/b>will encourage them to do so to solve their doubts. However, we must bear in mind that Facebook provides <b>two versions of the application <\/b>for companies: WhatsApp Business and <a href=\"https:\/\/fonvirtual.com\/en\/whatsapp-business-api\/\">WhatsApp API<\/a>. Having either of them is already a differentiating element, but it is true that the API offers greater functionalities and advantages. For example, it allows integration with other tools to ensure an efficient management of our communications from a single place, without having to switch from one screen to another. In addition, it is possible to use this channel on several devices, since, unlike the Business version, it is not associated with a single device, but with the company&#8217;s virtual number. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-22528 aligncenter\" src=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/essential-communication-channels-ecommerce-300x200.jpg\" alt=\"essential-communication-channels-ecommerce\" width=\"408\" height=\"272\" \/> <\/p>\n<h2>Email<\/h2>\n<p> Although other online communication channels have become more popular in recent years, we cannot deny that <b>email continues to be a great ally of any business<\/b>, especially for ecommerce. We can use them not only to answer customers&#8217; questions, but also to <b>send them information <\/b>about new products, special discounts, satisfaction surveys&#8230; Its main advantage is that it <b>allows reaching a large number of consumers<\/b>. However, it has a major drawback: it does not guarantee that communication will be immediate or that there will be an answer, as users receive a large number of emails on a daily basis. Thus, <b>they, or even us, are likely to leave messages unread<\/b>. On the other hand, it also <b>does not allow integration with the rest of the communication channels<\/b>, so that we cannot manage it from the same platform as the rest and we will lose time switching from one medium to another, affecting the quality of our customer service. <\/p>\n<h2>SMS<\/h2>\n<p> The main advantage of SMS for ecommerce is that it <b>allows you to provide brief and concise information to customers<\/b>, such as confirmation that the purchase has been made successfully, the status of their order, etc. However, <b>this is a communication channel in decline<\/b>, as nowadays, instant messaging applications also allow this process to be carried out effectively. We all have WhatsApp or Telegram notifications active in our phones, so we can be sure that users will receive and read the message. <\/p>\n<h2>Social media<\/h2>\n<p> Finally, social media, as well as being an excellent way of showing our products, are a <b>good option for maintaining contact with users <\/b>and solving their queries. However, <b>their management can be somewhat complex<\/b>, as users&#8217; preferences for them are constantly changing and they do not allow integration with the rest of the ecommerce channels. <\/p>\n<h2>I already have the essential communication channels for my ecommerce&#8230; How do I manage them efficiently?<\/h2>\n<p> Although all these communication channels are essential in an ecommerce, in order to make the most of all their advantages, it is important <b>that we manage them efficiently.<\/b> In this sense, <b>having a platform that allows us to unify them in one place <\/b>is fundamental. In Fonvirtual we offer you our <a href=\"https:\/\/fonvirtual.com\/en\/virtual-pbx\/\">omnichannel solution for ecommerce<\/a>. With it, you can make and receive voice and video calls, as well as respond to messages from your customers, <b>from the same interface<\/b>. So no matter what channel they choose to communicate with you. You will always be available to them, regardless of your location, because thanks to the WebRTC technology with which our solution works, you will only need a device with an Internet connection. Do you want to know more about what our solution can offer you? <a href=\"https:\/\/fonvirtual.com\/en\/contact\/\">Contact us<\/a> and we will advise you!<\/p>\n<style id=\"fv-blog-cats-css\"> nav.fv-blog-cats{--fv:#f6343f;--fv-osc:#d8252f;--fv-tinta:#1a1a2e;--fv-borde:#e6e6ea;font-family:inherit;max-width:1180px;margin:28px auto 18px;padding:0 4px;text-align:center!important;} nav.fv-blog-cats .fv-cats-titulo{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#9a9aae;margin:0 0 14px;} nav.fv-blog-cats ul.fv-cats-lista{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:10px 12px;list-style:none!important;margin:0;padding:0!important;text-align:center;} nav.fv-blog-cats .fv-cats-lista a{display:inline-flex!important;align-items:center;gap:7px;padding:9px 18px;border-radius:999px;border:1px solid var(--fv-borde);background:#fff!important;color:#000!important;font-size:14px;font-weight:400;line-height:1;text-decoration:none!important;white-space:nowrap;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .1s ease;} nav.fv-blog-cats .fv-cats-lista a:hover{border-color:var(--fv);color:var(--fv)!important;background:#fff5f5;box-shadow:0 4px 14px -6px rgba(246,52,63,.45);text-decoration:none!important;} nav.fv-blog-cats .fv-cats-lista a:active{transform:translateY(1px);} nav.fv-blog-cats .fv-cats-lista a:focus-visible{outline:3px solid rgba(246,52,63,.4);outline-offset:2px;} nav.fv-blog-cats .fv-cats-dot{width:8px;height:8px;border-radius:50%;background:var(--fv);opacity:1;flex-shrink:0;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo{background:var(--fv)!important;border-color:var(--fv);color:#fff!important;box-shadow:0 6px 16px -6px rgba(246,52,63,.6);} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo:hover{background:var(--fv-osc);color:#fff!important;} nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo .fv-cats-dot{opacity:1;background:#fff;} @media (max-width:600px){nav.fv-blog-cats ul.fv-cats-lista{display:flex;flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;padding-bottom:6px;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--fv-borde) transparent;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar{height:6px;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar-thumb{background:var(--fv-borde);border-radius:3px;}nav.fv-blog-cats .fv-cats-lista a{flex-shrink:0;}} <\/style>\n<nav class=\"fv-blog-cats\" aria-label=\"Blog categories\">\n<p class=\"fv-cats-titulo\">Explore by category<\/p>\n<ul class=\"fv-cats-lista\">\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/\" data-fvcat=\"\"><span class=\"fv-cats-dot\"><\/span>All<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/technology\/\" data-fvcat=\"technology\"><span class=\"fv-cats-dot\"><\/span>Technology<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/professional-communications\/\" data-fvcat=\"professional-communications\"><span class=\"fv-cats-dot\"><\/span>Professional Communications<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/features\/\" data-fvcat=\"features\"><span class=\"fv-cats-dot\"><\/span>Features<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/artificial-intelligence\/\" data-fvcat=\"artificial-intelligence\"><span class=\"fv-cats-dot\"><\/span>Artificial Intelligence<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/call-center-cloud-technology\/\" data-fvcat=\"call-center-cloud-technology\"><span class=\"fv-cats-dot\"><\/span>Call center<\/a><\/li>\n<li><a href=\"https:\/\/fonvirtual.com\/en\/blog\/category\/channels\/\" data-fvcat=\"channels\"><span class=\"fv-cats-dot\"><\/span>Channels<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><script> (function(){ var root=document.querySelector('.fv-blog-cats'); if(!root){return;} if(root.dataset.fvCatsInit){return;} root.dataset.fvCatsInit='1'; var CSS=\"nav.fv-blog-cats{--fv:#f6343f;--fv-osc:#d8252f;--fv-tinta:#1a1a2e;--fv-borde:#e6e6ea;font-family:inherit;max-width:1180px;margin:28px auto 18px;padding:0 4px;text-align:center!important;}\" +\"nav.fv-blog-cats .fv-cats-titulo{font-size:13px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#9a9aae;margin:0 0 14px;}\" +\"nav.fv-blog-cats ul.fv-cats-lista{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:10px 12px;list-style:none!important;margin:0;padding:0!important;text-align:center;}\" +\"nav.fv-blog-cats .fv-cats-lista a{display:inline-flex!important;align-items:center;gap:7px;padding:9px 18px;border-radius:999px;border:1px solid var(--fv-borde);background:#fff!important;color:#000!important;font-size:14px;font-weight:400;line-height:1;text-decoration:none!important;white-space:nowrap;cursor:pointer;transition:background .15s ease,color .15s ease,border-color .15s ease,box-shadow .15s ease,transform .1s ease;}\" +\"nav.fv-blog-cats .fv-cats-lista a:hover{border-color:var(--fv);color:var(--fv)!important;background:#fff5f5;box-shadow:0 4px 14px -6px rgba(246,52,63,.45);text-decoration:none!important;}\" +\"nav.fv-blog-cats .fv-cats-lista a:active{transform:translateY(1px);}\" +\"nav.fv-blog-cats .fv-cats-lista a:focus-visible{outline:3px solid rgba(246,52,63,.4);outline-offset:2px;}\" +\"nav.fv-blog-cats .fv-cats-dot{width:8px;height:8px;border-radius:50%;background:var(--fv);opacity:1;flex-shrink:0;}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo{background:var(--fv)!important;border-color:var(--fv);color:#fff!important;box-shadow:0 6px 16px -6px rgba(246,52,63,.6);}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo:hover{background:var(--fv-osc);color:#fff!important;}\" +\"nav.fv-blog-cats .fv-cats-lista a.fv-cats-activo .fv-cats-dot{opacity:1;background:#fff;}\" +\"@media (max-width:600px){nav.fv-blog-cats ul.fv-cats-lista{display:flex;flex-wrap:nowrap;overflow-x:auto;justify-content:flex-start;padding-bottom:6px;-webkit-overflow-scrolling:touch;scrollbar-width:thin;scrollbar-color:var(--fv-borde) transparent;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar{height:6px;}nav.fv-blog-cats .fv-cats-lista::-webkit-scrollbar-thumb{background:var(--fv-borde);border-radius:3px;}nav.fv-blog-cats .fv-cats-lista a{flex-shrink:0;}}\"; var st=document.createElement('style'); st.setAttribute('data-fv-injected','1'); st.textContent=CSS; document.head.appendChild(st); var SLUGS=['technology','professional-communications','features','artificial-intelligence','call-center-cloud-technology','channels']; var found={}; document.querySelectorAll('a[href*=\"\/category\/\"]').forEach(function(a){ if(root.contains(a)){return;} var href=a.getAttribute('href')||''; var i=href.indexOf('\/category\/'); if(i<0){return;} var rest=href.slice(i+10); var j=rest.indexOf('\/'); if(j<0){return;} var slug=rest.slice(0,j); if(SLUGS.indexOf(slug)<0){return;} found[slug]=1; }); root.querySelectorAll('.fv-cats-lista a').forEach(function(a){ var cat=a.getAttribute('data-fvcat'); if(!cat){return;} if(!found[cat]){return;} a.classList.add('fv-cats-activo'); a.setAttribute('aria-current','true'); }); })(); <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emma Smith\u2014\u2014Share Copy link Summarize this article with AI Pick an AI: opens a chat with the summary ready to go \u2014 you just hit send. ChatGPTClaudePerplexity Opens in a new tab \u00b7 ChatGPT and Perplexity don&#8217;t require an account Nowadays, it is common to find that many businesses have decided to sell their products [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":22527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-22526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-communications"],"_wp_attached_file":null,"_wp_attachment_metadata":null,"_wp_attachment_image_alt":null,"_wp_page_template":null,"_wpgce_event_tracking_active":null,"_wpgce_event_tracking_code":null,"_wpgce_event_tracking_jquery_code":null,"_wpe_gce_active":null,"_wpe_gce_code":null,"_experiments_wp_code":null,"_wpgce_event_tracking_css_id":null,"_wpgce_event_tracking_css_class":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-image":null,"_yoast_wpseo_google-plus-title":null,"_yoast_wpseo_google-plus-description":null,"_yoast_wpseo_google-plus-image":null,"_wpgce_event_tracking_label":null,"_wpgce_event_tracking_action":null,"_wpgce_event_tracking_category":null,"_experiments_wp_active":null,"_oembed_416f6f269dd139bf4a841b01047e0919":null,"hreflang-es_es":null,"hreflang-en_gb":null,"_et_pb_predefined_layout":null,"_et_pb_layout_applicability":null,"notification_id":null,"dismissable":null,"location":null,"version":null,"viewed":null,"expiration":null,"plans":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_et_post_bg_color":"#ffffff","_et_post_bg_layout":"light","_et_pb_show_title":"on","_yoast_wpseo_primary_category":"31","_yoast_wpseo_opengraph-image-id":null,"_wp_attachment_backup_sizes":null,"_xmlsf_exclude":null,"_yoast_wpseo_canonical":null,"_et_pb_module_type":null,"_schema_categories":null,"_schema_type":null,"_schema_article_type":null,"_schema_post_types":null,"_schema_post_meta_box_enabled":null,"_schema_post_meta_box_title":null,"_schema_post_meta_box":null,"_schema_video_object_type":null,"_schema_audio_object_type":null,"_et_autogenerated_title":null,"_et_default":null,"_et_enabled":null,"_et_header_layout_id":null,"_et_header_layout_enabled":null,"_et_body_layout_id":null,"_et_body_layout_enabled":null,"_et_footer_layout_id":null,"_et_footer_layout_enabled":null,"_imagify_optimization_level":null,"_imagify_status":null,"_imagify_data":null,"_rocket_exclude_lazyload":null,"_rocket_exclude_lazyload_iframes":null,"_rocket_exclude_minify_css":null,"_rocket_exclude_minify_js":null,"_rocket_exclude_cdn":null,"_rocket_exclude_defer_all_js":null,"_rocket_exclude_delay_js":null,"_sc_disable_sc":null,"_sc_disable_admin":null,"_sc_editor":null,"_sc_allowed_devices":null,"yarpp_meta":{"yarpp_display_for_this_post":1},"_rocket_exclude_remove_unused_css":null,"_oembed_79f80bd7168b3189efa370edf193fbe6":null,"_et_pb_row_layout":null,"_et_use_on":null,"_et_pb_light_text_color":null,"_et_template":null,"_oembed_3106f03df1b49016f7fdca1c3ec6ce18":null,"_oembed_7477bcd2452b8f09f89fc3ecfc2f7346":null,"_megamenu":null,"perfmatters_exclude_minify_js":null,"perfmatters_exclude_lazy_loading":null,"_yoast_wpseo_twitter-title":null,"_yoast_wpseo_twitter-description":null,"_yoast_wpseo_twitter-image":null,"hreflang-fr":null,"hreflang-es_ar":null,"hreflang-fr_be":null,"hreflang-es_mx":null,"hreflang-en":null,"hreflang-fr_fr":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_edit_last":"24","_et_pb_page_layout":"et_right_sidebar","_et_pb_use_builder":"","_et_pb_old_content":"","_yoast_wpseo_focuskw":"communication channels","_yoast_wpseo_title":"%%title%%","_yoast_wpseo_metadesc":"In this article we want to show you what are the essential communication channels for an ecommerce to be closer to its customers.","_yoast_wpseo_linkdex":"70","_edit_lock":"1654182517:24","_yoast_wpseo_focuskw_text_input":null,"_et_pb_built_for_post_type":null,"_et_pb_post_hide_nav":"default","_et_pb_side_nav":"off","_et_pb_enable_shortcode_tracking":null,"_et_pb_custom_css":null,"_et_builder_version":null,"_yoast_wpseo_content_score":"30","_et_pb_ab_stats_refresh_interval":null,"_thumbnail_id":"22527","_wp_old_date":null,"_et_pb_show_page_creation":null,"_et_pb_ab_subjects":null,"_et_pb_ab_current_shortcode":null,"_wp_old_slug":null,"_schema_ref":"12660","_et_pb_first_image":"","_et_pb_truncate_post":"","_et_pb_truncate_post_date":"","_et_pb_gutter_width":null,"search_volume":null,"_yoast_wpseo_estimated-reading-time-minutes":"","_schema_json":{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/"},"url":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/","headline":"%%title%%","datePublished":"2022-04-13T16:52:56+02:00","dateModified":"2026-07-28T18:49:58+02:00","publisher":{"@type":"Organization","@id":"https:\/\/fonvirtual.com\/en\/#organization","name":"Fonvirtual","logo":{"@type":"ImageObject","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/03\/fonvirtual-logo-blanco-sin-fondo_optim-min.png","width":600,"height":60}},"image":{"@type":"ImageObject","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg","width":696,"height":446},"articleSection":"Professional Communications","description":"In this article we want to show you what are the essential communication channels for an ecommerce to be closer to its customers.","author":{"@type":"Person","name":"Adminfon","url":"https:\/\/fonvirtual.com\/en\/blog\/author\/adminfon\/","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","height":96,"width":96}},"commentCount":0},"_schema_json_timestamp":"1785849179","_global_colors_info":null,"_et_builder_dynamic_assets_loading_attr_threshold":"3","_yoast_wpseo_wordproof_timestamp":null,"_wp_desired_post_slug":null,"_et_theme_builder_marked_as_unused":null,"_monsterinsights_sitenote_active":null,"_xmlsf_image_attached":{"loc":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/essential-communication-channels-ecommerce.jpg","title":"essential-communication-channels-ecommerce","caption":""},"_et_dynamic_cached_shortcodes":["et_pb_column_inner","et_pb_post_content","et_pb_section","et_pb_column","et_pb_row_inner","et_pb_blog","et_pb_button","et_pb_image","et_pb_post_title","et_pb_text"],"_et_dynamic_cached_attributes":{"specialty":["on"],"background_enable_color":"off"},"_et_builder_module_features_cache":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 essential communication channels for an ecommerce<\/title>\n<meta name=\"description\" content=\"In this article we want to show you what are the essential communication channels for an ecommerce to be closer to its customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 essential communication channels for an ecommerce\" \/>\n<meta property=\"og:description\" content=\"In this article we want to show you what are the essential communication channels for an ecommerce to be closer to its customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Fonvirtual\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-13T14:52:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T16:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adminfon\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adminfon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 essential communication channels for an ecommerce","description":"In this article we want to show you what are the essential communication channels for an ecommerce to be closer to its customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"7 essential communication channels for an ecommerce","og_description":"In this article we want to show you what are the essential communication channels for an ecommerce to be closer to its customers.","og_url":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/","og_site_name":"Fonvirtual","article_published_time":"2022-04-13T14:52:56+00:00","article_modified_time":"2026-07-28T16:49:58+00:00","og_image":[{"width":640,"height":446,"url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg","type":"image\/jpeg"}],"author":"Adminfon","twitter_misc":{"Escrito por":"Adminfon","Tiempo de lectura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/#article","isPartOf":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/"},"author":{"name":"Adminfon","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/person\/e229ec32cb4b8dce008c9c7dfcfdae92"},"headline":"7 essential communication channels for an ecommerce","datePublished":"2022-04-13T14:52:56+00:00","dateModified":"2026-07-28T16:49:58+00:00","mainEntityOfPage":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/"},"wordCount":1567,"publisher":{"@id":"https:\/\/fonvirtual.com\/en\/#organization"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg","articleSection":["Professional Communications"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/","url":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/","name":"7 essential communication channels for an ecommerce","isPartOf":{"@id":"https:\/\/fonvirtual.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg","datePublished":"2022-04-13T14:52:56+00:00","dateModified":"2026-07-28T16:49:58+00:00","description":"In this article we want to show you what are the essential communication channels for an ecommerce to be closer to its customers.","breadcrumb":{"@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/#primaryimage","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg","contentUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2022\/04\/communication-channels-ecommerce.jpg","width":640,"height":446,"caption":"communication-channels-ecommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/fonvirtual.com\/en\/blog\/communication-channels-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/fonvirtual.com\/en\/"},{"@type":"ListItem","position":2,"name":"7 essential communication channels for an ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/fonvirtual.com\/en\/#website","url":"https:\/\/fonvirtual.com\/en\/","name":"Fonvirtual","description":"Your best virtual phone number and virtual PBX option","publisher":{"@id":"https:\/\/fonvirtual.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fonvirtual.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/fonvirtual.com\/en\/#organization","name":"Fonvirtual.com","url":"https:\/\/fonvirtual.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/06\/Logo-2.png","contentUrl":"https:\/\/fonvirtual.com\/en\/wp-content\/uploads\/2019\/06\/Logo-2.png","width":300,"height":300,"caption":"Fonvirtual.com"},"image":{"@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fonvirtual.com\/en\/#\/schema\/person\/e229ec32cb4b8dce008c9c7dfcfdae92","name":"Adminfon","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38780a4da6014197432b18a9d77d845a0856244fb797588c6fe8cfc8c50024ba?s=96&d=mm&r=g","caption":"Adminfon"},"url":"https:\/\/fonvirtual.com\/en\/blog\/author\/adminfon\/"}]}},"_links":{"self":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/22526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/comments?post=22526"}],"version-history":[{"count":2,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/22526\/revisions"}],"predecessor-version":[{"id":38774,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/posts\/22526\/revisions\/38774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/media\/22527"}],"wp:attachment":[{"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/media?parent=22526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/categories?post=22526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonvirtual.com\/en\/wp-json\/wp\/v2\/tags?post=22526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}